As awareness in the area of health and fitness is rising, and so is increasing the preference for healthy snack options. And, thus is predicted to grow the global snack bars market at an impressive CAGR in the forecast period of 2019 to 2027. More and more people are moving away from unhealthy options such as cookies and cakes, that are high in sugar and detrimental to health in the long-run. Thus, there can be expected an increase in the product’s popularity as go to snacks.