How Apple's Eco-system leads its business growth.
                     How Apple's Eco-system leads its business 
growth
INTRODUCTI
ON
• Apple has seen unprecedented growth over 
the past decade, largely thanks to the iPhone 
and iPad.
• These days, the iPhone accounts for 69 
percent of Apple's revenue, and the company 
has sold more than 200 million smartphones 
in the past year. 
Source: zdnet.com
APPLE’S VERTICAL 
INTEGRATION
• Apple can be distinguished from other 
companies due to the company’s expertise in 
software, hardware, and services. 
• Apple has the ability on all three of these 
spheres to innovate like crazy and cause 
magic. People are trying desperately to catch 
up and they are finding it’s not so easy to do.
Source: marketrealist.com
APPLE’S EXPANDING 
ENTERPRISE ECOSYSTEM
• Apple’s most committed partner, Jamf, now 
manages 12 million Apple devices worldwide.
• Despite this huge number of devices, it is 
now one of several device management 
solutions providers that serve the market, 
including firms like Addigy and Mosyle.
Source: zdnet.com
APPLE DEVICE 
MANAGEMENT SOLUTIONS
• The growing number of enterprise-focused 
Apple device management solutions 
providers reflects just how rapidly iPhones, 
Macs, and other ‘Designed in California’ 
Apple devices are proliferating across the 
enterprise sector.
Source: Mobileiron
BILLIONS ON APPLE 
ECOSYSTEM PAY OFF
• Apple's biggest strength is its ecosystem. The 
company has spent billions building the App 
and iTunes Stores, as well as its cloud storage 
service, iCloud. 
• Launched a few years back, iCloud now 
allows users to seamlessly back up their 
devices to Apple's data centers. 
Source: Forbes
iCloud
• For smaller companies that don't want to 
invest in the IT infrastructure for an Exchange 
server, iCloud makes it easy for corporate 
iPhone users to keep their data safe.
• iCloud has the added benefit of allowing 
customers to remotely lock, locate, or erase 
their phones if they are lost or stolen; the 
automatic backup function allows users to be 
back up and running very quickly once they 
get a new phone. 
Source: TechRepublic
COMPETITORS IN 
THE MOBILE MARKET
• Apple competed with other PC manufacturers 
such as Dell or HP. But these days, Apple's 
competition has changed significantly.
• Apple is competing with Google and Amazon 
on services, including app, music, and book 
stores. 
• Google and Microsoft make competing 
smartphone and tablet operating systems. 
• Microsoft and Samsung are Apple's biggest 
competition in mobile hardware.
Source: Apple Knowledge
SALES VOLUME OF 
APPLE
• iOS accounts for nearly three-quarters of 
activated smartphones in companies using 
Good's enterprise mobility products. 
• Apple's mobile devices account for so much 
of its sales volume, the iPhone and iPad 
account for a combined 78 percent of Apple's 
total revenue.
Source: Apple
IT BENEFITS OF APPLE 
IN THE ENTERPRISE
• Apple makes a number of products to help IT 
departments manage their devices, including 
a recently updated mobile device 
management framework. 
• There are extensive settings for BYOD and 
corporate-owned devices, giving larger or 
smaller amounts of control depending on the 
situation. 
Source: zdnet.com
MILLIONS OF APPLE DEVICES 
ACROSS THE ENTERPRISE
• Confirmation of iOS deployment across 
healthcare
• the world’s largest producers of bearings and 
seals continues to successfully transform its 
manufacturing processes on iOS and SAP
• Beyond enterprise IT, the healthcare market 
is also coalescing around Apple’s 
technologies because of the sophisticated 
sensor and solutions the company provides, 
and privacy protection.
Source: zdnet.com