Business model of Facebook.
                     BUSINESS 
MODEL OF 
FACEBOOK
Introduction
• Facebook is a consideration based plan of action. All things considered, 
its calculations consolidate the consideration of over 2.4 billion clients 
as of June 2019. 
• Facebook promoting incomes represented $31.9 billion or 98.66% of its 
all out incomes. Facebook Inc. has an item portfolio made of Instagram, 
Messenger, WhatsApp, and Oculus. 
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Three Columns of the model
• Facebook’s business model remains on three columns: 
• News source
• Timeline
• Graph Search
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Companies Owned By Facebook
• Facebook's business model 
comprises the accompanying 
organizations:
• Facebook Payments Inc. Oculus
• Atlas LiveRail
• Instagram WhatsApp
• Onavo Masquerade 
• Parse
• Moves
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Advertisement
• Facebook brings in money with a publicizing plan of action. 
• It essentially comprises of showing advertisement items on Facebook, 
Instagram, Messenger, and third-party . 
5
Instagram
• Instagram is a network for sharing visual stories through photographs, 
recordings, and direct messages. 
• Instagram is additionally a spot for individuals to remain associated 
with the interests and networks that they care about. 
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Messenger & WhatsApp
• Messenger is an informing application that makes it simple for 
individuals to interface with others, gatherings and organizations over 
an assortment of stages and gadgets.
• WhatsApp is a quick, straightforward, and dependable informing 
application that is utilized by individuals around the globe to interface 
safely and secretly. 
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Oculus
• Oculus augmented reality innovation and substance stage power items 
that permit individuals to enter a totally vivid and intelligent condition 
to prepare, learn, mess around, devour content, and associate with 
others. 
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Facebook’s cost of revenue
• Facebook's expense of income comprises principally of costs related 
with the conveyance and appropriation of the products. 
• These incorporate costs identified with the activity of our server farms, 
for example, office and server gear devaluation, pay rates, advantages, 
and offer put together remuneration for workers with respect to our 
tasks groups, and vitality and data transfer capacity costs. 
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Facebook’s Market Place
• Facebook has stepped forward with the Marketplace. 
• The working model of Facebook Marketplace will be same as that of 
Ebay yet with a joining of flag-bearer. Subsequently making it a social 
commercial center. Installments won't be made on Facebook's 
foundation however.
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Conclusion
• Over 98% of Facebook's incomes originate from publicizing. In this 
manner, except if things will change; the news channel is as yet the 
essential driver for adapting Facebook's substance. 
• A straightforward change in its algorithm can impact the state of mind 
of billions of individuals. Likewise, it can influence the estimation of the 
organization for billions of dollars.
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