Content marketing plays a vital role for businesses as it creates and produces valuable, timely, and helpful content for customers essential to convince them to try your product or service. It allows entrepreneurs and CEOs to share the benefits consumers can get from their respective firms. Content marketing plays a vital role for businesses as it creates and produces valuable, timely, and helpful content for customers essential to convince them to try your product or service. It allows entrepreneurs and CEOs to share the benefits consumers can get from their respective firms.