Jason Atherton and FOUR’s Director Antioco Piras Launch Vetiver Imperiale Fragrance
                     Jason Atherton and FOUR's Director 
Antioco Piras Launch Vetiver Imperiale 
Fragrance
The fragrance, designed to appeal to both men and women, promises sparkling aromas inspired by the 
finest natural ingredients. Jason worked with Boadicea’s expert ‘noses’ to allow his culinary knowledge, 
eye for detail and sensory refinement to inspire the scents for this unique new perfume.
Jason Atherton: “I wanted to express the very best elements of what I love in both food and my 
favourite places through a luxury fragrance. It is incredible how accurately these have been captured in 
Vetiver Imperiale”.
According to the makers, Vetiver Imperiale has ‘the fresh and citrusy crispness of vetiver and bergamot, 
combined with the sweet spiciness of Tunisian neroli and balanced with deep notes of Atlas cedarwood, 
amber and black, white and pink pepper’, while Moroccan Rose, Egyptian geranium and patchouli also 
feature.
Vetiver Imperiale is presented in a turquoise glass bottle with FOUR’s logo prominently carved into an 
intricate golden shield on the front of the bottle. The magazine’s co-founder and director Antioco Piras 
said that the fragrance matched the magazine’s commitment to luxury.
“We see the world of fragrance as a natural progression for FOUR with our appreciation for the finest 
ingredients, whether combined to make memorable dishes, compelling fragrances, or the most 
exceptional experiences.”
Vetiver Imperiale will be available from Boadicea the Victorious in the Harrods Perfumery in 
Knightsbridge from later this month, and at other leading perfume stores later this year, priced at £245 
for 100ml.