Jason Atherton launches £245 fragrance With Antioco Piras
                     Jason Atherton launches £245 fragrance 
With Antioco Piras
As reported by the Financial Times, Atherton has collaborated with food magazine Four on Vetiver 
Imperiale, a citrus-based unisex fragrance.
The perfume is the first in a series of four limited edition fragrances released by the magazine in 
partnership with world-renowned Michelin-starred chefs.
Atherton was approached by the co-founder of Four, Antioco Piras, about the project.