Effective ways to bring personalization into email marketing strategy
                     Effective ways 
to  bring  
personalization  
into email  
marketing 
strategy
Email marketing  
generates great ROI, 
so  businesses need it 
more  than any other 
marketing  approach.
2
G o a l
P1ersonalization of email 
 subject lines
G oal 2
Use customer's order 
 history
G oal 3
Personalize for Special 
Email Marketing Strategy  Occasions
and  Personalization 5
Approaches
Personalization of  
email subject lines
As a marketer, the subject line 
is the  first thing many 
customers see when  they open 
their email. When you can  
make your subject line 
personalized,  you can easily 
enter into the thinking  zone of 
your customers. Open rates  and 
other click-through rates can be 
 increased by email 
personalization.
Use customer's 
order  history
As a marketer, you need to think 
like a  customer to understand 
their mindset.
When it comes to the content or 
body of  your email, you need to 
analyze your  customer’s order 
history and
understand them to 
prepare a  personalized 
body content.
Personalize for Special 
 Occasions
This approach can create a certain 
 impression on the brand. The  
combo of email marketing  
campaigns and personalization  
can help businesses travel in a
winning way.
Why does 
personalization  matter?
As a business owner, you need to  
maintain a good relationship with  
existing customers. Engaging customers 
 is the key to the success of any  
enterprise. Personalization email is the  
biggest option to attract existing  
customers. This option can make your  
customers happy most of the time.
Wrapping up
Email personalization strategies  
should relate to customers  
effectively. It should make an impact 
 on their minds. There are many top  
email marketing tools on the 
market,  but need to find the right 
one to send  personalized emails and 
bulk emails.
Thank you
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