TOP 5 SEO TRENDS 
                     AP WEB WORLD 
TOP 5 SEO 
TRENDS 
OVERVIEW 
• Every year Google is making unprecedented changes in its 
Search 
Algorithm so its stays ahead of webmasters SEO understanding. 
Newer concepts and approaches have forced digital market 
experts to further enhance their skills for getting top SERP’s in 
Google results. Paid  Marketing is now major influencer for 
building website traffic in long term SEO planning. Planning and 
Strategies are always changing for SEO  and be aware of the 
recent changes for staying ahead of the competition.
• MOBILE FIRST INDEX: It was first noticed in 2016 that mobile 
searches has outgrown desktop searches by little margin. Now 
Google has stated that now they prefer Mobile sites first than 
desktop sites when defining your website rank. Mobile First 
Index was introduced in the January and it has not been 
completely rolled out but the impact was there. Be sure to 
check your mobile version site first before you go for desktop 
one now.
• RICH SNIPPET: Direct answers or snippet that we get from 
Google Search i.e. Rich Snippets will make more and more 
clicks. Number of rich snippets appearing for your search has 
doubled in the last few years and Structured Data Mark-up 
which allows webmasters to enhance their SERP (Search Engine 
Result Page) status is going to be the more important in your 
SEO planning. As this scheme mark-ups will make your answer 
appear in those rich snippets hence encouraging more clicks.
• VOICE SEARCH: This futuristic technology for voice
searching might be the next big thing impacting your SEO 
planning. Google Voice Search has started making its presence 
in the total searches being termed as ‘Google Now’. This 
amazing feature from Google allows user to search by speaking 
to their mobile phones or desktop microphones. All the major 
brands of world Microsoft (Cortana), Google Now, Siri (Apple) 
have better understanding of this future technology now.
• AMP is now here to stay: Using AMP websites can load more 
quickly
on all mobile devices and Google prefers those sites in its 
search ranking. Accelerated Mobile Pages (AMP) concept and 
protocols are fully supported in Google Search console now. And 
with mobile first Index update, mobile SEO is going to 
revolutionize this year with lot of changes and adjustments still 
to be seen. Google Search Console now offers the AMP markup 
for errors, pages and in-depth understanding to the 
webmasters.
• PAID MARKETING: Pay per Click Campaign, Facebook ads,
Twitter promotion, Linkedin ads and paid marketing are going to rule 
the market altogether. SEO is all about generating and boosting traffic 
to websites and these paid marketing provide an easy way for 
webmasters to drive internet traffic. Cross Channel Marketing which is 
done using multiple channels for brand promotion is one to look out for 
this year. Searches, products that you
have done similar in mobiles are going to be the target ads that follow 
you in emails, social media and desktop ads. This allows the user 
engagement over the devices and platform for marketing purposes. 
SEO COMPANY IN INDIA 
• We at AP Web World follows all the latest changes made to 
Google Algorithm and make sure to recommend these changes 
to our clients business as quickly as possible. Each process of 
SEO is closely linked to each other by very thin lines of white 
hat techniques. This process is strictly followed by our SEO
 agency for delivering the best on client projects.
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