Maracuja oil (from the seeds of passion fruit, Passiflora edulis) is a lightweight botanical oil prized in skincare, hair care, and wellness routines. It’s known for its high content of essential fatty acids (especially linoleic acid), vitamins (A & C), and antioxidants that help soothe inflammation, improve skin texture, and support hair health. Because it absorbs quickly and leaves little greasy residue, it works well in facial oils, serums, conditioners, and scalp treatments. Trends also include sourcing it organically or sustainably, cold-pressed extraction, combining it with other plant actives, and using attractive, eco-friendly packaging to appeal to clean beauty and natural wellness consumers.