Developing public trust is, and never was, achieved with purchases, but time and again, through transparency, consistency, and strategic communication. That is what perfect financial PR is all about. This strategy above will help you make sure your brand will shine through as the light in the noise once your executive visibility, investor relations, and press relations align to a single, cohesive story. This is where the skills of media training, securing interview coverage, reputation checking, and updating the stakeholders are all carried out with the polish only available to those intimately conversant with the financial world.