The Future of Packaging Artwork Management in Beauty Industry
                     The Future of Packaging Artwork 
Management in Beauty Industry
https://www.artworkflowhq.com/ 
The beauty industry is evolving, and brands need to digitize the packaging artwork 
development to keep up with the changing landscape. It is important to find the right 
artwork management solution.
Over the last few years, the changing consumer demands have forced the beauty industry 
to think differently. While beauty products help us look flawless, they do not leave the 
planet that way. Younger consumers are now willing to pay the extra cost to ensure that 
their favorite brands do not ruin the planet. Moreover, brands are no longer just 
scrutinized for the ingredients of their products, but also their packaging. 
https://www.artworkflowhq.com/ 
#1. Speed up Timelines and Reduce Costs
Cosmetic and personal care brands are under constant pressure to get to the market as fast 
as possible. This becomes a challenge when using sustainable packaging. Brands need to 
collaborate with different vendors to use recycled or upcycled materials. Moreover, using
 organic ingredients also drive up production costs. For SMBs, this can be a major 
setback. 
Using digitized packaging artwork management helps mitigate the slow timelines and 
high costs. Here is how the adoption of software label management systems can help 
simplify label design and proofing workflows and reduce costs. 
https://www.artworkflowhq.com/ 
#2. Comply with regulations and maintain transparency
[Video: https://d1pvb9n8x01m7p.cloudfront.net/videos/Feature+3+Proofing.webm]
The cosmetics and personal care industry is heavily regulated. For example, in the US, 
FDA mandates that certain information must be present on the product label. They even 
provide recommended sizes of labels. Brands must comply with these regulations or 
face heavy fines. With the changing market, these regulations also keep changing and 
brands need to keep changing their labels. 
Furthermore, brands need to be transparent, educate their consumers, and market their 
products without greenwashing. Digitization enables brands to stay compliant and 
transparent without any downtime.
https://www.artworkflowhq.com/ 
#3. Leverage personalization and inclusivity
The next generation of personalized beauty market is expected to reach 
76.2 billion USD by 2030. Brands like Prose, Bare Anatomy, and Pure Culture Beauty 
are leveraging customer data to create personalized products. They do not only 
personalize the product formulas, but also the product labels. The labels contain the 
customer’s name, the intended use, and more personalized information. This requires 
advanced artwork management software that is tightly integrated into the production line.
https://www.artworkflowhq.com/ 
#4. Data security
A digitized artwork development also demands extensive data security. Labels can 
contain proprietary designs and confidential information that should not go outside the 
brand. Furthermore, digital assets should be protected from accidental deletion and 
overwrites. Here is how an artwork management platform helps.
https://www.artworkflowhq.com/ 
#5. Enforce accountability
With artwork management platforms, brands get access to audit trails. This system 
introduces accountability into the workflow. Audit trails ensure that every reviewer has 
correctly reviewed the artwork. Artwork management platforms also enable the use of 
digital or electronic signatures wherever necessary. 
https://www.artworkflowhq.com/ 
Thank You!
https://www.artworkflowhq.com/