CDA-Origin of DM & Inbound Marketing 2
                     Origin Of
DIGITAL
MARKETING
www.cda.academy
When did
Digital
When did Marketing
Marketing start..?
start..?
From the
time when
BUSINESSES
BEGAN
Will be here
until there is
BUSINESSES
Tech Titans Timeline
Website LinkedIn Twitter Myntra WhatsApp
1991 2003 2006 2007 2009
1998 2004 2006 2007
Google Facebook Spotify Flipkart
Tech Titans Timeline
Paytm Snapchat Byju's Unacademy ChatGPT
2010 2011 2011 2015 2022
2010 2011 2015 2016
Instagram Google Pay Meesho Tik Tok
REVOLUTION
IT/Digital
Artificial
Intelligence
Virtual
DIGITAL TRANSFORMATION
From 1 GB/Month
to 1 GB/Day
Free
Internet
For All
DEMONETIZATION!
LOCKDOWN WORLD RULES
INTERNET COST SMART PHONE
IN INDIA IN INDIA
India is the nation where India is the second nation 
internet costs are extremely where low-cost gadgets are 
low. available.
Government supports Gadgets are available from 
affordable internet 3000 rupees onwards
INDIA & INTERNET USERS
120 crores of Internet Users
80 crores of E-commerce Users
50 crores of OTT Subscribers
40 crores of Social Media Users
900 MILLION+
Active Internet Users
An Average
User Spend
3 - 6 HOURS
in a Day
MORE THAN
a Bollywood Movie
Goldman
Sachs
Report

Marketing is Everything &
Everything is Marketing
PRINT
TELEVISION OOH
Digital Overtakes!
DIGITAL CINEMA
RADIO
PULL
Outbound
Marketing
PULL
Inbound
Marketing
You Can’t Skip Ads
PUSH PULL
Let People
Come To You
PULL
Brand Awareness
First Time Visitors Awareness Content
Generate Interest
Educate
Evaluation
Speak Directly to Consideration Messaging, Sign-Up
Customers
Conversion
Sales
PULL
INBOUND MARKETING
ATTRACT CONVERT CLOSE DELIGHT
STRANGERS VISITORS LEADS CUSTOMERS PROMOTERS
Blog Forms C.R.M Surveys
Keywords Calls-to-Action E-Mail Smart Content
Social Publishing Landing Pages Workflows Social Monitoring


Do you believe that a social media post
generates revenue?
Inbound Marketing is a business methodology that 
Attracts Customers by creating Valuable Content and 
Experiences tailored to them.
Inbound Marketing forms Connections they are 
Looking for and Solves Problems they already have.
Characteristics
Define the buyer persona: The content of the brand, 
timing, advertising campaigns will revolve around the 
customer, to their necessities.
Understand the customer journey and purchases cycles: 
Establish the main phases of your potential customer and 
their principal touch points.
Establish your potential customer.
Build customer loyalty: It is more expensive to catch new 
customers, it is reccomendable to keep the ones you already 
have
CLOSE
Need to Continue to Provide Helpful & relevant Content 
to your leads as they are Going through their DECISION 
MAKING PROCESS
Closing Converted Lead
Convert a Lead to Sale
DELIGHT
Building Meaningful & Lasting relationship with 
Customers.
Process of Exceeding a Customer's Expectation to 
Create a Positive Customer's Experience with your 
Product or Brand to Improve loyalty.
The Goal of Delight is to Leave Customers so Satisfied 
and Happy that they go out and sing the Praises of your 
Brand.
TYhaonuk