3 Ways to Improve Your CEO Branding
                     3 Ways to Improve 
Your CEO Branding
Building a personal brand is not something that you can do 
overnight. It's a long-term commitment and requires sustained 
effort. People only remember a brand after several impressions.
According to CareerBuilder, over half of employers will not hire 
candidates with no online presence. There are some tips and 
tricks to create an online presence that's worthy of your time. 
Here are some of them. But first, understand the basics of 
personal branding.
A CEO's personal brand is made up of three elements: his 
identity, his value, and the emotional response he or she 
generates with customers. To create a successful personal brand, 
a CEO must evoke strong emotions in customers that make them 
want to act on that information. For example, Steve Jobs' new 
product presentations triggered immediate sales. People 
expected quality from Steve Jobs, and that was because of their 
personal brand. Unfortunately, Tim Cook's personal brand 
doesn't inspire the same excitement.
Reputation management in CEO branding is an 
important component of your overall business 
strategy. CEOs are high-profile targets and a 
negative image can impact sales by 80%. The best 
way to combat negative media coverage is to use 
suppression and search engine optimization, or 
ORM. An effective ORM campaign will protect your 
brand from damaging press coverage by 
suppressing bad news, and improving your 
personal and brand image at the same time.
In addition to public relations, CEO branding should 
include personal brand development. The CEO's 
personal brand will play a large role in how 
consumers perceive the company. According to 
Forrester Consulting, 74% of customers tie the 
perception of a brand directly to its CEO. This 
makes CEO reputation management all the more 
important. If a CEO fails to develop consumer trust, 
it will be difficult to sell the company's products.
In an increasingly competitive market, authenticity is vital. The 
authenticity of a company is vital to building a loyal following 
and a brand that people can relate to. 
According to a Cohn & Wolfe study, authentic companies have 
three characteristics that customers find most appealing: 
reliability, respect, and reality. 
Businesses that display these qualities will succeed in a 
competitive market. If authenticity is a priority for your 
company, the following strategies will help you differentiate 
yourself from your competitors.