Blue Meta Measurable Marketing
                      What is CPM
 CPM means cost per mile or cost per thousand. It is a common measure 
in online marketing used mainly in paid social media ads. The cost per 
thousand covers the cost per thousand impressions on a paid ad. 
 For a display ad, Google counts an impression as:
•At least 50% of the ad is visible
•It is visible for one second or longer
CPM •Video is 2 seconds viewed or longer
Calculator
 How to calculate CPM
 To calculate impressions using CPM calculator divide total spending by 
the number of impressions. You can also get the other equation values 
like total cost of campaign = total impressions ÷ 1000 x CPM. 
 CPM = Total Campaign Spend ÷ Number of Impressions X 1,000
 For example, If you had a $1,000 ad spend on Facebook with 750,000 
impressions times 1000 you would have a cost of $1.33 per thousand 
impressions for your ads. 
 How to calculate Number of Impressions
 Calculating the number of impressions you want for your ad or have available 
is also an important metric. If you have an audience of 1000 people you need 
to multiply this audience by the frequency you want them to see the ad at.
 Impressions = Audience Size x Frequency 
 For example, if you have an expected target ad size of 100,000 and wish to 
show each person your ad 7 times you will need 700,000 impressions. 
 In our original calculation that is:
CPM  CPM = $1,000 ÷ 700,000 x 1,000 = $1.43
Calculator  Note: If your CPM is very large like $142 you likely need a larger audience. 
Remember CPM is for broad awareness and looks for the most impressions. 
 When Should You Use CPM Over CPC
 CPM is the best way to calculate cost on display ads, video ads, and when you 
are using awareness or reach as a goal or objective. When using 
CPM calculator remember the goal is not to get clicks it is more about having 
as many people view your ad as possible. If you are looking for a better click-
through or to increase your site’s traffic cost per click (CPC) may be the better 
option for you. 
 Why does CPM matter
 CPM is important because it compares the cost of views for 
different ads. You can also use CPM to help you decide how much 
you need to spend on a certain campaign to get the results you are 
looking for. 
 It is not suggested to rely solely on the CPM calculator metric but 
CPM is a great way to start a broad campaign that creates 
CPM interesting audiences especially on the Facebook platform. We use CPM in the house to decide how much to spend on targeting ads to 
Calculator cold audiences to introduce a product, service, or brand.
 What is the average CPM
 CPM depends greatly on the audience size you have the more 
targeted your audience is the higher your CPM is. We see an 
average of $2 – $5 per CPM when using large broad audiences. 
When your audience is small or defined it would not be uncommon 
to see a CPM closer to $15. 
 It’s important to look at your numbers based on your individual 
client, audience size, and industry. If a more defined audience is 
better for your ads it is more important to hit the frequency of 
views over a specific CPM. 
Personalized marketing Strategies 
crafted by our team of experts.
 We build a strategy based on your company goals. Putting together 
a personalized marketing plan for your business based on your 
customer needs CPM calculator.
 The key to effective marketing is to know the buyer’s behavior, and 
Real Sales, we focus on determining that. We specialize in buyer psychology and implement data into our analysis to understand your business
Effective  and the industry.
Marketing!  We will take the time to understand your business to get the best 
results focused on your companies goals.
 Using metrics to prove marketing works.
 Long term growth.
 At Blue Meta, we put a large emphasis on data and analytics. Not 
only do we look at website traffic but we use sales data and 
customer data to guide strategy and decision making. We map 
your buyer’s journey and use that to ensure the customer has the 
best experience with your brand.
Sales strategy defined by your objectives.
Not all goals are the same. Some companies wish for immediate 
sales while others wish for long term growth or increases in cart 
amounts and higher customer lifetime value. We work with your 
goals to create a strategy focused on the short, medium, and long 
term growth of your business.
Real Sales,  Sales & Marketing Vancouver
Effective  Do you need help with your sales & marketing strategies. We can 
Marketing! help! At Blue Meta, we value our clients like our own. We serve the Vancouver area and nearby cities CPM calculator.
 Experience that matters.
 With over 15 years of experience in the agency world – we’re not 
learning on your dollar, we know what works and how to use the 
data to make the right decision.
Professional guidance from research to 
reporting.
Your  We complete the market research for you. Digging through current 
Marketing data and using it to build an action plan for future data helps 
ensure our team is thinking of the problem at hand from every 
Research angle.
Manages by  From designing your research to outlining findings and creating a 
our Experts. strategy we do it all. Let us help you design your research project and find the right way to execute on that research CPM calculator. 
By understanding the current customer and sales data we use that 
to guide the project and ensure outcomes meet the required needs 
of the project.
Strong Research Approach
Using your current data we do primary research on the problem at hand. 
We then complete secondary research on the industry and current 
market to produce an analysis of:
•Market landscaping
Your •Market share measurement
Marketing •Market sizing
•Go-to-market strategy
Research
•Brand insights
Manages by •Market segmentation
our Experts. •Pricing research
•Campaign effectiveness and measurement
•Competitor profiling
•Competitive benchmarking
•SWOT analysis
•Customer research
 The right data for each project
 Long term growth.
 With access to all of the top tools in the industry, our team has the 
ability to capture the data required and make recommendations 
Your based on that data CPM calculator.
 
Marketing The more you know about the market, your competitors, your customers, and internally what is working the better equipped you 
Research are to create a winning strategy.
Manages by 
our Experts. Your research experts on speed dial
From setting up your project, managing it, and reporting on the 
results, we’ll take care of every stage. Our expert team can help you 
understand the data you have and pull the insights needed to make 
the right business decisions.
Professional Research Vancouver
We provide research services for businesses along the Vancouver 
area and nearby cities. Effective research is crucial for business 
success. Trust our team of experts with over 15 years in tenure.