Buying gold in 2023 is a smart decision for long-term investors. Gold is a valuable asset that has consistently outperformed traditional investments, like stocks and bonds, over long periods of time. Gold is also a safe haven asset that can protect investors from the volatility of stock markets. Additionally, gold has been used as a hedge against inflation, and its purchasing power tends to remain stable even during times of economic uncertainty. Finally, gold has a low correlation to other asset classes, meaning its value is less likely to be affected by changes in the market.