We all know developing a marketing plan takes time. It is not a thing that you can create in just a moment. It includes a step-by-step process of identifying and researching your target audience, well competitive analysis, branding, messaging, and more. Developing a good marketing plan is one of the crucial things that you can do to ensure the success and sustainability of your success. Defining a good long-term marketing strategy can help you sustain your business for a long. The short-term strategy is also as vital as the long-term strategy. Short-term strategy can help you attain short-term goals while long-term strategy aids you to fulfill long-term goals. Without a short-term strategy, your business cannot sustain longer so you also need to focus well on a short-term strategy.