Well, the business logo is likely to be one of the first interactions people have with your company and you should always grab this opportunity to make a solid first impression. The term “Logo” refers to the marks and represents your brand. There are various types of logo designs. It can be a wordmark, lettermark, logomark, an emblem, and combination mark. Wordmark refers to a standalone word or words. There are many companies that use wordmark logos such as Google, Coca-Cola, Calvin Klein, etc. Many designers favour wordmark logos and consider them the purest form of a logo. Your logo represents your brand and it has to be very catchy that wherever the user sees your logo, it directly recalls your company.