Coca-Cola Journey from Soft Drink to First Alcoholic Drink
                     




Coca-Cola


Coca-Cola “journey from soft 
drink to first Alcoholic Drink”


Coca-Cola

“First Alcoholic Drink”


Coca-Cola is planning to produce an alcoholic drink for the first 
time in the company's 125-year history - with an alcopop-style 

product in Japan.
It is keen to cash in on the country's growing taste for Chu-Hi -

canned sparkling flavoured drinks given a kick with a local spirit 
called shochu.

The product is typically between 3% and 8% alcohol by volume.


A senior Coke executive in Japan stated the move would be a 
"modest experiment for any specific slice in our market".

"We have not experimented within the low alcohol category 
before, but it is a good example of the way we still explore 
possibilities outdoors our core areas," stated Jorge Garduno, 
Coca-Cola's Japan president.


Sales of fizzy drinks have been in decline worldwide as 
youthful people be health-conscious, cutting lower on 

sugar consumption. Coca-Cola has branched out into water, 
tea and coffee to plug the sales shortfall.


Regardless of the UK’s sugar tax entering effect the following 
month, Coca-Cola doesn't have intends to change its sugar-laden 
recipe because of its flagship drink. It's stated “people love the 
flavour … and also have told us to not change”. The audience 
uses smaller sized bottles then sell at greater prices to 
counterbalance the impact from the sodas tax.

The organization can also be launching three new drinks within 
the United kingdom this season - the ice tea drink Fuzetea, ready-
to-drink cold coffee Honest Coffee, and also the dairy-free 
smoothies brand AdeZ.


This past year a study in the analysts IRI demonstrated sales of canned 
water exceeded cola the very first time as numerous United kingdom 
consumers switched to healthier options.
Howard Telford, mind of soppy drinks at Euromonitor Worldwide, an 
industry research firm, stated: “This is really a departure for Coca-Cola, 
however i think this reflects the way in which altering consumer tastes 
are pushing the organization into less familiar areas like premium dairy, 
coffee, tea and today low-alcohol flavoured drinks.


Based on Euro monitor, global use of fizzy cola drinks fell 4.1% 
between 2012 and 2017, with double-digit declines in America 
and South America. Coca-Cola controls 60.5% from the global 
market.




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