Short-form videos are changing the way brands connect with audiences. With people getting busier, engaging 15-30 second clips are now important to hold viewers' attention and leave a lasting impression. In this blog, we explained how branding agencies are adapting to this shift, focusing on platform-specific content, authenticity, and creative collaborations and how partnering with a branding agency can help your brand create impactful short-form videos that increase engagement and push conversions.