Business Negotiations - Expert Negotiator Coaching Session
                     e-Books Effective Negotiations – Bright Focus
These e-books are intended for 
entrepreneurs, professionals and other 
interested parties to achieve Effective 
Negotiations in any business deal. They serve 
initially to teach basic Negotiation Skills. With 
the more advanced e-books you develop 
Negotiation Strategies, in which you grow into 
an Expert Negotiator. Each e-book is a 
practical guide that highlights the key aspects 
to successfully Negotiate and achieve your 
business goals. I wish you all the financial 
prosperity that you will achieve with the help 
and material presented in these e-books.
The Effective Negotiations e-books lay the foundation 
for any Business Negotiation. Enquire about our Expert 
Negotiation Services and Coaching.
Negotiation  -  Bargaining the Best Deal
Negotiation game.
As kids, the use of negotiation tactics for 
bargaining what you wanted was easy. With 
your parents or on the schoolyard, you just 
showed up and used your negotiation skills to 
the best of your ability. No pressure, nothing 
to lose and the next day if you failed, you just 
tried again. Until we tied ourselves in a suit 
and tie, taking ourselves seriously as an adult 
and forgotten to play the negotiation game 
naturally.
The problem is that along the path of our lives we start acting responsible with 
limited flexibility to overcome headwind. Our identities were created to survive our 
environment we grew up in. So when the pressure of a business negotiation heats 
up, our solutions are hard coded in our DNA. We fall back on resources that worked 
in the past, but are perhaps not useful in contract negotiations. The default option 
was set in mode and can fail us miserably.
Negotiation - Negotiation Skills
WHAT ARE EFFECTIVE INFLUENCING AND NEGOTIATION SKILLS
Effective influencing and negotiation skills are among others: preparation and 
planning skill, knowledge of the subject matter being negotiated, ability to think 
clearly and rapidly under pressure and uncertainty, ability to express thoughts 
verbally, listening skill, judgment and general intelligence, integrity, ability to 
persuade others, patience, decisiveness, considers lots of options, aware of the 
process and style of the other person, is flexible and thinks and talks about possible 
areas of agreement.
In business, negotiation skills are important in 
both informal day-to-day interactions and 
formal transactions such as negotiating 
conditions of sale, lease, service delivery, and 
other legal contracts. A professional business 
negotiator with effective negotiation skills 
contribute significantly to your business 
success. Please enquire about our negotiation 
services.
Contact Bright Focus
Contact Information 
Bright Focus
Oosteinde 30 , Broek in 
Waterland
The Netherlands
+31 (0)20 737 06 07
ERIC BLOEMENDAAL
Bright Focus BV
Financial decision-making | Business 
negotiations
NEGOTIATION CONSULTING
INVESTMENT MANAGEMENT
NEGOTIATION COACHING
[email protected]