New Microsoft Office Word Document
                     Anti-Social Media Marketing 
Marketing professionals are obsessed 
with "social media marketing". Social 
media includes websites where a large 
number of users provide their own 
content and share information and build 
connections and relationships. and 
following each other's updates. There 
are dozens and perhaps hundreds of 
sites like Facebook, LinkedIn, Twitter, 
MySpace, Spoke, academy, 
Classmates.com, Friendster and Flickr 
where people can get business and 
personal information, status updates, 
Innumerable amounts of photographs, 
videos, news articles, political views, 
biographies, sexual interests, sports 
opinions, recipes, health information 
and more buy ig like. 
It doesn't end there. Social media 
marketing also includes the use of 
blogs, online videos, discussion forums, 
and ways to allow customers to 
respond and rate your website pages.  
And a lot more. This is extremely 
valuable and some companies have 
done a great job of getting real value 
out of their social media marketing 
efforts. 
Undoubtedly, there is a wide range of 
marketing opportunities available to 
marketers who can use social media 
tools to determine how to capture the 
attention and preferences of the 
audience. Wherever you go in the world 
of marketing, people are promoting the 
value of attracting social media for 
business purposes. I quickly went 
through a week's worth of emails to find 
invitations to attend or attend white 
papers, webinars, and conferences. 
Here is a sample of what I found in the 
last seven days: 
How to create a social media technique 
that works for your brand 
Connecting constant communication 
and social media for internet marketing 
success 
Free Webinars - Webcasting + 
Increase Social Media Presence: A 
UNLEASH09 Case Study 
Best of both worlds: How to practically 
streamline social media relationships 
with real-time collaboration tools 
Email has gone viral: how to reach 
emails through social sharing 
2009 B2B Social Media Benchmarking 
Study 
Social customer time service 
Understanding Your Online Reach 
Create a buzz for your business with 
social media marketing. Convert that 
Buzz into Revenue. 
5 killer ways to develop your Facebook 
fan page 
Now, I subscribe to several marketing 
newsletters, but there are hundreds 
more, and this list represents just one 
week's worth of email - and I've 
probably missed some. Marketing 
through social media is white hot - the 
level of excitement is off the chart buy 
ig like. 
Social media, however, still cannot 
completely replace other, more 
traditional forms of marketing. 
Recently, I was on an "expert panel" at 
a marketing event and the audience 
was breathlessly impatient about social 
media. At one point, all of our panelists 
were requested to comment on the 
value of this new channel and when it 
was my turn, I said that when I 
Thought social media would one day 
offer huge marketing value, I was 
worried that people were putting too 
much effort and attention into it. I 
mentioned that, in my opinion, there 
was probably no huge "first mover 
advantage" in figuring out how to 
market successfully through social 
media, and that was important. For 
now, continue to use email, direct mail, 
direct sales, telecell, advertising and 
other channels. I said people should 
make sure they are up to date with 
what is happening on social media and 
they should be constantly checked, 
but, since no one has yet. By cracking 
the code to measure the results of 
these new opportunities, it was 
important not to be distracted by the 
demand-making methods we currently 
use that we know are effective. 
These statements made me look pretty 
dirty and I felt like I was announcing 
that I was predicting a big comeback in 
the Yellow Pages ad. A number of 
people in the audience have probably 
rejected any idea of hiring my company 
for marketing advice for them and I 
think there may be grievances in the 
organization a lynch mob. 
 
Lo extraño es que en realidad estoy 
muy entusiasmado con el potencial del 
marketing en redes sociales y lo 
usamos en mi empresa todos los días. 
I just think its value as a form of 
demand generation is still not clearly 
understood and since it is not very 
measurable, it flies in the face of those 
responsibleFor most companies 
marketing is a huge waste of 
resources. 
We have a marketing trend that 
assumes that new channels make the 
old ones obsolete. For example, when 
email began to gain popularity and 
effectiveness, many marketers came to 
the conclusion that direct mail was on 
the way out.  Oddly enough, email 
marketing, to some content, became a 
victim of its own success. Spam has 
grown faster than standard email, and 
soon so much trash has loaded into 
customer inboxes that system 
administrators across the country have 
become more aggressive. at filtering 
out unwanted email. Unfortunately, 
many good quality emails, most of 
which are subscribed to, are caught in 
the spam filter. The distributability rate 
of email marketing campaigns has 
plummeted and the entire medium has 
lost some of its effectiveness. The net 
result is that direct mail, a good old-
fashioned printed offer sent via USPS, 
has returned somewhat. The death of 
the direct mail was highly exaggerated. 
 
Something similar can happen with 
social media marketing and I think it 
has already begun. For example, I 
have received many emails telling me 
that people have started following me 
on Twitter. These emails contain no 
information about my new fans, just an 
anonymous username that I can click 
to see. What I've discovered is that a 
growing number of these "followers" 
are signing up to follow porn providers 
and possibly thousands of 
unsuspecting Twitter followers. users 
like me. If it continues to be accessible, 
I will no longer be a Twitter user 
because, as it turns out, I'm not 
actively looking for more junk mail in 
my inbox. I suspect you are not, either.