Why a marketing funnel is great for marketing automation
                     
Why a marketing funnel is great for 
marketing automation
In the age of digital marketing, marketing automation has 
long been hailed as a lifesaving tool for teams. But what if 
we said you could be smarter about how you handle your 
marketing automation?
It’s all about learning from the evolution of marketing 
funnels. If you understand how marketing funnels have 
changed, you can actually improve your automation strategy 
and do a better job of converting prospects into paying 
customers, wherever they join the funnel.
Here’s why your marketing funnel can boost your 
automation and vice versa.
What Is Marketing Automation?
In a nutshell, marketing automation is exactly what it sounds 
like. It’s software that automates your marketing for you. The 
idea is that it allows you to prioritize tasks and execute them in 
a more streamlined manner.
In the ideal world, marketing automation is a marriage of 
software and strategy. It’s a lot like growing a garden–planting 
seeds and giving them sun to grow of their own accord has its 
benefits, but you’ll see better results from your efforts if you 
give your seeds fertilizer, check the soil, and protect them from 
animals.
If you do that, you’ll have a much easier time of turning your 
seedlings (leads) into lush plants (paying customers).
Why it’s A Lifesaver
Marketing automation is a lifesaver for so many marketers 
precisely because it allows you to prioritize. You can take 
your attention off of small busywork tasks and instead focus 
on the big picture.
This also makes it easier to see how your campaigns are 
paying off. And if they’re not paying off, you can easily 
switch your trajectory.
But most of all, it allows you to personalize content for 
customers. You can draw your customers into a story, taking 
them on a journey that’s designed for them (without driving 
your marketing team up the walls trying to engage with 
customers manually).
What Is A Marketing Funnel?
The other half of our equation is a marketing funnel, which 
is a process of moving your customers through the stages of 
the buying process until they finally convert.
The traditional marketing funnel has four stages:
Awareness
Interest
Desire
Action
As you progress from the first stage down to the fourth, your 
pool of customers narrows down. At the first stage are 
customers who are aware they have a problem and are just 
starting to look for solutions. The customers who remain at 
the fourth stage are the ones who will convert.
Read more: 
https://www.buzzcreatix.com/why-a-marketing-funnel-is-great-for-mark
eting-automation/