OCS Reports $4.3 Million In Revenue From Cannabis 2.0 Sales
                     OCS Reports $4.3 Million 
In Revenue From 
Cannabis 2.0 Sales
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Cannabis Legalization 2.0 saw edibles, vaporizer products, and 
cannabis extracts hit the Canadian market in a slow rollout. The 
OCS reports an increased $4.3 million in revenue, with a 10% 
increase solely thanks to vape-related products. Next to be 
released: cannabis beverages and topicals. 
When Canada began the cannabis legalization process, the 
first step was to only legalize raw flower or the cannabis 
buds itself for sale. This left the other cannabis-related, or 
infused products in the dust, including edibles, topicals, and 
beverages. After a year of marijuana legalization, and a test 
run of what the province was to expect for purely dried 
flower sales, the Ontario Cannabis Store (OCS), finally began 
to consider the full-gamut of cannabis-related products. 
Dubbing the next wave as “cannabis 2.0”, the OCS began to 
release edibles and vape-related cannabis products to 
consumers in some provinces in December of last year.  
Last week, the Ontario Cannabis Store reported that it sold 
approximately $4.3 million in sales from “cannabis 2.0” 
products this past January, according to an official 
statement issued by the provincial retailer. The figures 
indicate strong demand from consumers, the Ontario 
Cannabis Store said in a statement.

Cannabis 2.0 products include vape pens, cannabis-infused 
beverages (teas, alcohol, and energy drinks), edibles 
(gummies, baked goods, etc.) and topicals. Of the $4.3 
million generated, $3.77 million was attributed to the sales 
of vape products, and $569,000 came from sales of edibles. 
These numbers include both online sales on OCS.ca and sales 
to the 43 official cannabis retailers across Ontario and 
include data from 54 various vape products and 24 edibles 
brands. Cannabis 2.0’s whopping success is in contrast to a 
lower-than-expected end of the year in 2019 for overall legal 
weed sales, which came in at $1.2 billion. 
 Cannabis 2.0 generated a great amount of buzz before it’s 
release, with the OCS expecting the 70 different types of 
products to sell out within a week. “Every new product we 
introduce, every price drop we make and every authorized 
retail store that opens strengthens the legal 
marketplace,” said Cheri Mara, the chief commercial 
officer at the OCS in a statement. 
Lower sales numbers for edibles could be attributed to a 
shortage, as licensed producers weren’t able to keep up with 
the consumer demand. Thanks to very heartening numbers, 
we foresee an opportunity for licensed producers to grow 
more and up their product offerings, helping to respond to 
consumer demand.   

Truly, the OCS only represents a fraction of the complete 
Canadian cannabis market, yet the newly released numbers 
around cannabis 2.0 can help paint a picture of the extensive 
financial benefits that legalization can bring to a country. 
After what was a shaky first year of legalization, cannabis 
sales in Ontario can now show that they are providing great 
growth and opportunity to licensers, store owners and the 
government alike. 
In the next wave of products to be released, the OCS said 
that consumers can expect cannabis beverage and topicals 
this week. Look out for Tilray’s CBD beverage brand, High 
Park, to hit shelves this week, as well as additional beverage
s from The Valens Co. following shortly after. Due to lessons 
learned around edible shortages, the OCS shared that it will 
prioritize shipments to authorized retail stores before selling 
elsewhere. 
“We’re pleased to reach another milestone of bringing the 
first deliveries of beverages and topicals to consumers,” 
Mara stated. “Licensed producers have invested heavily in 
the innovation behind these legal, tested products and are 
again proving to consumers the value of shopping legal.”
We are heartened by great numbers and figures like this, and 
we expect the market to open up even more, with different 
types of products becoming available to consumers.
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