Brochure Printing Services by North York Print Shop
                     
Introduction
Designing a brochure is easy but as well as not easy. But creating a brochure that your object will keep for 
future reference is no easy feat. Efficient brochure design is important in creating one with available product 
and service information. The more valuable your brochure is, the longer its life with your recipient and the 
higher the chance it could be passed on to other would-be customers. So it's important to get best designed 
brochure from the Best Printing Services North York Toronto.
Brochure design doesn't mean just the images or layout that you want to use. It is a mixture of components 
working together in unison that makes your brochure effective by the North York Print Shop. 
Elements such as the font you used, the content, and even the type of paper on which you print your brochure 
should be given careful consideration during the planning stage.
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1. Tell the Main Purpose to your North 
York Print Shop
As with all planning, the very first step is to identify your brochure’s objectives. This will determine how the entirety of 
your brochure marketing will go, and by extension, the design of your brochures.
Which part do you want to target, to give your brochure to? Will it be distributed by hand or sent through direct mail? 
What benefit do you hope to get? Answering these questions makes for an effective brochure design
2. Discuss Your Brochure Folds with 
your North York Print Shop
One of the distinguishing features of a brochure is its numerous folds. In fact, these folds control how your product and 
service information is presented to your recipient.
Picking the right brochure fold could be challenging for you. You want the fold to complement the type of content that 
you include in the brochure and the way your intended recipients read it. Like product features or a sequence of steps.
Print Runner currently offers seven types of brochure folds, each with its unique wfeawturews a.ncd baesnt aspptliacatiropns.r Tion letarin g.ca
more about them, check out our blog post on brochure folds. 
3. Review Copy of Your Brochure with 
your North York Print Shop
Many people think that only the content of a brochure is important when it comes to the creation process. While I agree 
that the content is important, how it is presented to your reader is more crucial, in my opinion. 
This is where understandability comes into the picture. Review your copy with respect to your reader. Is it giving too much 
information that could overwhelm your reader? Is it too short? 
As a general rule, concise writing is a must for brochure marketing. You have to give valuable information in a short amount 
of time.
Aside from this, you should also review how your copy relates to the overall visual design. Too much text and your brochure 
would not be enticing to read. Also, always check for spelling and grammar mistakes. Keel all the points and share with 
your Printing Services North York brochure provider.
4. Choose Your Fonts with Your North 
York Print Shop
The copy for the brochure is usually outlined with a heading, a subheading, and the body of the text itself. You should keep 
this in mind when choosing the fonts that you are going to use for your brochure.w I hwighlwy su.gcgeast nthast tyoau rlimit your font choices into just three, one for each. printing.ca
Fonts determine the readability of your text, sets the tone of your brochure, and influences its visual appeal. You can give a 
try it by using Canva with their Ultimate Guide to Font. 
5. What Quality 
Paper will your North 
York Print Shop is 
Providing
Always check paper quality for your brochure is printed on, as well 
as the coating that Printing Services North York will provide. Your 
choice of quality of paper and coating influence their 
understanding of your company. A brochure with thicker paper 
stock and a glossy or matte coating will be perceived as more 
upscale than one with thinner stock.
Your choice of paper stock and coating will also affect durability. 
Heavier stock usually lasts longer than lighter ones. The coating 
can protect your brochure from smudging and abrasions. It will 
also make your colors more vibrant. These options can make your 
brochures shine, literally. 
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6. Tell North York 
Print Shop to Use 
High Quality Photos
Why use blurry, jagged, low resolution photos when there are 
a lot of high quality images on the internet. For effective 
brochure design, image quality is very important. Using those 
corporate images with one person on the foreground staring 
directly at the camera is laughable nowadays and might 
negatively affect your brand image if used.
If you are going to use product images, make sure that they 
are arranged in a visually appealing way. I suggest hiring a 
photographer to ensure the quality of your product 
presentation. If you plan to go DIY, there are plenty of tutorials 
on the internet on how to create an ideal product photography 
setup.
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Contact us
CanStar Design & Printing Services North York
Address :  2300 Finch Ave. West, Unit # 55
City : North York, Ontario
Zip code : M9M 2Y3
Email : [email protected]
Phone : +1 416-840-7550
Website : http://www.canstarprinting.ca
CanStar Design & Printing is all about customer 
experience. We blend our passion with latest technology 
and printing machines to deliver breathtaking quality 
designs.