12 Extremely Important Rules To Follow For Logo Designing
                     RE2QA Pvt. Ltd
12 Extremely Important Rules To Follow 
For Logo Designing
 A logo is the very first impression of any brand. 
As we all know that the first impression is the 
last impression. So, its design is very important 
as it’s the face of any brand. A logo can be a 
powerful asset when executed correctly. 
Knowledge is the power for any graphic 
designer. Logo design requires practice and 
experience. We have outlined 12 extremely 
important rules to follow for logo designing.
12 Extremely 
Important Rules 
To Follow For 
Logo Designing
12 Extremely Important Rules To Follow For Logo 
Designing
 Preliminary Work  Recognition is The Ultimate 
 Balance Design Goal
 Size Does Matter  Be Different
 Color Combination  Keep It Simple
 Design Style  Graphic Effects
 Font Selection  Assembly Line
 Inspiration
Preliminary Work
 Before you start creating a logo using a graphic 
tool, you need to do some brain storming. Take 
a pen and paper and draw 10 to 20 sketches or 
ideas. Then create variations of the original 
idea. A professional designer will spend more 
time on preliminary work as he knows that 
skipping this will compromise the fixed result.
Balance Design
 Human mind naturally perceive a balanced 
design as appealing and pleasing. This fact 
makes balance in a logo design very important. 
This rule can be broken occasionally as a logo 
will be viewed by the masses. Not everyone has 
the eye for great art. However, balance design 
is the safest approach.
Size Does Matter
 Size does matter when it comes to logo design. 
A logo must look good in all sizes. A logo design 
is not effective if it loses too much definition 
when scaled down. A logo also has to look great 
in large formats. The best way to check your 
logo is to test yourself. Take print outs of your 
logo in different sizes and look how it looks.
Color Combination
 Color combination is very important part of any 
design. Color theory is complex but experienced 
designers who understand the basics of color usage 
can use the colors for their advantage. Following are 
the basic rules of color usage that you should follow.
• Use cool colors as they are catchy and do not distract 
the viewer.
• Don’t use bright colors as they are hard on eyes.
• Logo normally looks good in two color combination.
• If you have a good reason, you can break these rules.
Color Combination
 Colors have impact on human mind and 
moods. You must know how colors can 
evoke feelings. For example red color can 
evoke feelings such as love, strength, 
passion and aggression. Keep in mind that 
you must choose colors according to the 
overall tone and feel of the brand.
Design Style
 You must do some research on your client’s 
business and his target6 audience. This 
information will help you choose the design 
style most suitable to your client’s business. 
This exercise will save your time and effort.
Font Selection
 If there is text in your logo, either as part of logo or in 
the tagline, you need to spend some time for font 
selection. Try different font styles in your logo and see 
how they look. Consider the following three points when 
choosing a font for your logo.
• Use one font as its ideal approach.
• Avoid using common fonts as it will give an impression of 
immaturity.
• Make sure that font looks good when scale down.
 The best way to look unique is to use custom font. Look 
at the logo of Twitter, Coca-Cola and Yahoo.
Recognition is The Ultimate Goal
 The sole purpose of creating a logo is to build 
brand recognition. Whenever you see swoosh, 
you call Nike in your mind. Few other examples 
are Pepsi, McDonald’s and Coca-Cola. If you see 
just a glimpse of any of them, you recognize the 
brand. So, whatever logo you are designing, 
make sure it reflects a unique identity.
Be Different
 If you want yourself to stand out from the 
competition, you must adopt a unique style. Be 
innovative and produce something unique 
which distinguishes you as a graphic designer 
with a distinct style. Keep playing with the 
design program and keep tweaking your design 
until you feel you have got what you want.
Keep It Simple
 Keep your logo as simple as possible. The 
simpler it is the more recognizable it will 
be. Take Nike swoosh or Apple’s logo as an 
example.
Graphic Effects
 You need to go easy on graphic effects. 
There are many tools which allow you to 
use various effects on your logo. Don’t get 
carried away. Simplicity is the key so, use 
these effects with precaution.
Assembly Line
 You need to develop your own design process or 
design assembly line. Consider the following points:
• Do some research
• Brainstorm for ideas
• Preliminary Drawings or sketches
• Develop Vector Designs
• Show to Client for Feedback
• Tweak your design according to client’s feedback
• Finalize and submit to client
Inspiration
 You can use the work of other designers for 
inspiration purpose only. There is no harm 
in getting the idea from other’s work as 
long as the idea is original. Copying other’s 
idea is wrong both morally and legally.
Source
• This content is the property of RE2QA which is 
a tech company based in United States. They 
provide 
Website design & development, Mobile Appli
cation Development, 
Salesforce
 CRM Management , logo designing and Appr
aisal Review Process and Quality Control
.
Thank 
You