AirBnB Pitch Deck
                     AirBnB Pitch Deck
INTRODUCTI
ON
The Airbnb pitch deck from 2009 has 
become an increasingly popular reference 
for entrepreneurs around the world. 
The company founders, Brian Chesky, Joe 
Gebbia, and Nathan Blecharczyk used this 
pitch to raise $600K from Sequoia Capital 
and Y Ventures. 
Source: pitchdeck.io
Cover Slide
The first slide is simple but provides 
extremely concise and easily accessible 
information.
The sentence “Book rooms with locals, 
rather than hotels.” lets the audience 
comprehend the offering of the business in 
a few seconds.
Source: www.failory.com
Problem 
Slide
Most start-ups struggle with the problem 
slide. However, in this case, the Airbnb 
pitch deck has solved it marvelously. 
While a common approach to this is 
showing an image of the pain, or the status 
quo, the guys at Airbnb went with three 
simple lines that perfectly explain their 
approach.
Source: pitchdeck.io
Solution 
Slide
The Solution slide should summarize the 
three most important reasons why a 
customer would buy your product; in other 
words, your core value propositions. 
For your Solution, it's essential to talk 
about the benefits of your product rather 
than the features. 
Source: pitchdeck.io
Market 
Validation
What you want to do here is provide the 
closest existing reference to a company in 
your space, to give investors a real idea of 
your market opportunity. 
Here, in the Airbnb pitch deck, they used a 
combination of Craigslist and Couchsurfing 
for their validation.
Source: pitchdeck.io
Market Size
With similar importance to the Market 
Validation side, the Market Size slide 
should conform to your investors the size 
of your opportunity and should provide 3rd 
party proof of the size of your industry and 
its expected behavior for the upcoming 
years.
Source: pitchdeck.io
Product
When you're talking about the product, 
show real images of the product - just like 
how the Airbnb Pitch Deck does it - so that 
investors can quickly relate to what you're 
offering.
Source: pitchdeck.io
Business 
Model
A business model describes the rationale of 
how an organization creates, delivers, and 
captures value in economic, social, cultural, 
or other contexts.
Source: pitchdeck.io
Adoption 
Strategy
An Adoption Strategy or a go-to-market 
strategy (GTM strategy) is an action plan 
that specifies how a company will reach 
target customers and achieve a competitive 
advantage.
Source: pitchdeck.io
Competition
This slide identifies direct or indirect 
competitors, and at the same time, it 
permits the comprehension of their 
mission, vision, core values, niche market, 
strengths, and weaknesses.
Source: pitchdeck.io