Artificial Intelligence in Business
                     ARTIFICIAL INTELLIGENCE IN 
BUSINESS
Introduction
• AI refers to the simulation of human intelligence in machines. This 
wide-ranging branch of computer science is set to transform jobs in 
marketing - and the industry as a whole - in a lot of ways. 
Source: www.engati.com
Business Growth
• The number of businesses adopting artificial intelligence has grown 
by over 270% in the past four years, and the global AI market is set to 
reach $267 billion by the year 2027.
Source: www.engati.com
Automation
• With AI-powered tools, marketers will be able to automate certain 
cognitive tasks. They will also be able to spot current trends, as well 
as predict them for the future, thereby helping to ensure the success 
of their marketing campaigns.
Source: www.engati.com
AI WILL CHANGE THE FUTURE OF MARKETING
Content creation
• AI has given rise to a brand-new field known as content intelligence, 
whereby AI tools offer data-driven insights and feedback to content 
creators. 
Source: www.engati.com
Predictive analytics
• AI will better equip marketers to determine future behavior so they 
can develop more effective marketing strategies or products.
Source: www.engati.com
Better advertisements
• Artificial intelligence knows what the customers want, which means 
it can easily uncover trends and customer insights to enhance 
advertising efforts. 
• For instance, AI programs can write headlines, create ads, and push 
notifications using your marketing language and tone. 
Source: www.engati.com
Product recommendations
• Artificial intelligence will also help to improve product 
recommendations online. 
• With the right AI tools, marketers will have the ability to make timely 
and improved predictions on what products the customers will buy.
Source: www.engati.com
Better customer service
• Chatbots make use of artificial intelligence in order to hold real-time 
conversations with users. This is a great way for brands to build 
credibility and boost engagement, and it’s yet another way AI will 
improve marketing, and customer loyalty, in the future. 
Source: www.engati.com
THANK YOU