How Big Data is transforming the Advertising Industry.
                     How Big Data is transforming the Advertising Industry
INTRODUCTION
• Many sectors are clearly being 
changed by big data. One of the 
businesses that has the greatest 
profitability effect is publicity. 
• Thanks to the emergence of big data 
analytics, connectivity between 
advertisers and customers has 
improved significantly. 
• Big data lets advertisers understand 
and refine consumer needs and turn 
them into potential purchasers.
Source: 
www.analyticsinsight.net
TRANSFORMATION
• Around 30 years ago, 
advertisements meant that 
advertisements were put either 
in TV, radio or print media. 
• Now we are followed by a 
multitude of smartphone, video 
and online advertisements that 
are considered today's fastest 
growing formats of 
advertisement. 
Source: 
www.analyticsinsight.net
INTERNET ACTIVITIES
• With these modified internet activities, marketers now enjoy more 
exposure and recognition of their products which deliver higher 
revenue chances. 
• Internet marketers seek to convert audiences to customers, for 
which firms are needed for patterns to be studied and marketing 
tactics to be carried out.
Source: www.analyticsinsight.net
HOW CUSTOMER DATA IS 
USED
• Today, via our Facebook page views, 
videos downloaded, loves, messages, 
posts, history of quest, etc., we build 
loads of data every second that is 
recorded in the databases. 
• This details are similar to our curiosity, 
existing desires or reactions to those 
goods which have already been 
bought. 
• Businesses seek this data for improved 
procurement and protection of their 
goods and services through selective 
supply of advertising material.
Source: 
www.mediareset.com
Big Data for Advertisers: From 
Marketing to Sales
• The distinction between big data 
and smart data is acknowledged 
to industry top players. 
• When data is more omnipresent, 
it is crucial to understand the 
data that might be important to 
your business strategy. 
• Companies must strategize so 
that their audiences don't have a 
negative user experience.
Source: 
www.oracleblogs.com
Growth of AdTech Companies
• The term AdTech refers to 
applications and resources that 
help agencies keep track of their 
online advertising campaigns 
and evaluate them. 
• For several years it's been on the 
market, but only after the big 
data revolution begins to 
understand the value of AdTech.
Source: 
www.analyticsinsight.net
Forecasting Data
• Enterprises need data to shape 
an enduring and forward-looking 
partnership with consumers. 
• Best businesses may do this by 
forecasting or projecting the 
wishes of their customers based 
on prior experiences with the 
advertisements or websites
Source: 
www.simplilearn.com
Audience Predictions
• When publishers and media firms 
launch their data-driven 
journeys, data is used to provide 
the best information at the right 
time to the right people on the 
right channel, for the first time 
on a broad scale.
• Data on consumer habits 
gathered from social media have 
been emphasised to expose 
variables that are ignored and 
which can fuel customer interest. Source: www.ipwea.org
Improved Targeted Advertising
• In previous years, the commercial 
was solely based on speculation, as 
is essential in the advertising 
business. 
• Nowadays, however, businesses use 
vast volumes of data to understand 
tastes, such as when they are 
looking at ads and at which point in 
time. 
• This increased exposure aids 
advertisers position ads for better 
conversion rates at particular 
moments. Source: 
www.wealthmanagement.
com
Expanded Customer Acquisition & 
Retention
• Rising customer churn for 
advertising firms is incredibly 
significant. Today, many 
consumers use social media as 
well as directories for analysis 
before watching such shows, 
videos, concerts, music 
programmes or publications. 
• Big Data growth allowed media 
companies to create tailor-made 
solutions to acquire and retain 
clients. Source:www.pymnts.com