Business Model of Google Pay.
                     Business 
Model of 
Google Pay
INTRODUCTIO
N
• Google Pay's business model focuses around the proper 
channeling of online payment systems and digital wallet 
channels. 
• On cell phones, laptops, and other handheld devices, it powers 
and processes in-app and tap-to-pay transactions so that 
consumers can make payments using their phones, smart-
watches, or tablets. 
Source: 
www.marketing91.com
DIGITAL WALLET
• Google Pay was launched on September 18, 2017, as 
one of the most used digital wallets. 
• It aimed to allow users to make payments from their 
mobile devices so that it would be easy and effortless 
for people to make payments and money transfers, 
which are normally considered pesky and awkward. 
Source: 
www.marketing91.com
UPI TRANSACTIONS 
• Google Pay accomplished its target as UPI 
transactions nearly doubled the next month after its 
introduction. 
• So after looking at its business model to learn how it 
operates, let us see how Google Pay made this 
possible.
Source: 
government.economictimes.indiatimes.
com
WHAT EXACTLY 
IS GOOGLE PAY?
• Google Pay is an interface for cashless transfers 
under the easiest possible circumstances. 
• It is a broker function, running between the 
customer and another programme from a third party. 
• It produces income by the monopoly by exploiting 
buyers and manufacturers over a period of time. In 
the data-driven market, it has a rather high value.
Source: Twitter
Different Networks supported 
by Google Pay Business Model
• Visa / Visa Debit / Visa electron
• Mastercard / Debit Mastercard
• American Express
• Discover
• Diners Club
• JCB
• Maestro
• PayPal in the US, Germany
Source: 
www.kamilfranek.com
The inception of the business 
model of Google Pay
• With the goal of making online cashless purchases 
simpler for customers, Google Pay was created. 
• For both the buyer and the retailer, it makes sales 
simpler. Over time, Google has created several 
different versions of it such as Android Pay, Google 
Wallet, and Tez (in India).
Source: 
www.marketing91.com
ONLINE PAYMENT 
APPLICATION
• But in the end, they all combined into one app that 
is now known as Google Pay. 
• The software is one of Google's possible means of 
producing profits. 
• It is one of the games that have been most 
downloaded. It has succeeded in steadily rising to 
the top spot in the industry, facing competition 
from all other online payment applications and 
channels focused on the current UPI.
Source: www.fiverr.com
Highlights of the Business 
Model of Google Pay
• Google Pay does not charge any money to its 
customers for using it or does not accept any 
commission or other payments for using it. 
• It is one of Google's means of making money. So, 
right now, Google Pay's primary role is to expand 
its base. 
• It now has a large presence because it is a Google 
branch that has made it very convenient for 
cashless transactions. 
Source: 
www.marketing91.com
Presence Over the 
World
• As of today, Google Pay is available in around 28 
nations. In these countries, it can gain its revenue 
by users. In the coming years, this is expected to 
go much further. 
• Google Pay often uses the data of users for testing 
purposes and to provide users with the right form 
of commercials and deals.
Source: 
support.google.com
How can Google Pay 
Make Money?
• Mobile Recharges: As the primary source of its 
revenue, Google Pay makes mobile refills. 
Whenever a customer makes a recharge from this 
software on a SIM provider, it earns fees from it.
• Bill Payments: The software collects a fee from the 
business if a customer uses Google Pay to pay 
some other kind of bill or make a purchase of this 
kind.
• UPI Transactions: A significant component of 
online payments is UPI Transactions. It might not 
bring Google any money from it. 
Source: 
www.financialexpress.com