A Complete Guide on Telemarketing
                     A COMPLETE 
GUIDE ON 
TELEMARKETING
What is 
Telemarketing
? 
Telemarketing is not a new concept, it 
was used decades back by many 
businesses to generate leads through 
the phone. Just like earlier times, 
today also telemarketing comes with 
ample benefits.
Source: neodove.com
BENEFITS OF 
TELEMARKETING 
Reduces 
operational 
costs 
It is one of the cost-effective methods 
for a business to generate leads, 
update customers, get feedback, and 
many more aspects of business 
operations. It is somehow cheaper 
than other marketing ways, especially 
when it is outsourced. 
Source: neodove.com
Boost sales 
Telemarketing is all about selling. With 
the help of this technique, a business 
can easily boost sales efficiency. One 
of the popular benefits of 
telemarketing is it boosts sales, it 
gives a business the benefit of getting 
immediate response such as instant 
sales. 
Source: neodove.com
Offers better 
interactive 
sales service 
With the help of telemarketing, a 
business representative can create an 
immediate rapport with customers 
especially, they know you are real 
humans to trust on. Here humans 
have direct contact with customers 
and most people prefer buying 
products from a person. 
Source: neodove.com
Expands 
business reach 
It helps in expanding the business. It 
gives you an opportunity to reach our 
customers who are even located at a 
long distance. 
When a business is selling goods and 
services from far distances, it gives a 
benefit of expanding business reach. 
It increases the sales territory and 
allows a business to reach more 
prospects. 
Source: neodove.com
Creates 
effective 
database 
Telemarketing allows a business to 
have an effective database. It is a 
great advantage of telemarketing, the 
strategy helps in determining the 
demographic of customers and also 
you need to ask relevant questions 
that make an effective database. This 
gives you details about common 
problems of customers.
Source: neodove.com
Helps in 
connecting with 
decision-
makers 
Telemarketing helps in speeding up 
the process of making decisions or 
going straight to the top. All a 
business needs are the right person to 
contact. 
Source: neodove.com
Leads to face to 
face meeting 
This is important as it allows a 
business to show the demo of their 
products or services, rather than 
waiting for your customer to be 
proactive, it is always better to set an 
appointment on call.
Source: neodove.com
Keeps track of 
results 
Track report helps in knowing when 
and where your products or services 
are in demand. Also, one can know 
which region, sector, or other 
demographic points are more 
potential. The data helps in increasing 
the business strategies.
Source: neodove.com
Disadvantages 
of 
Telemarketing 
Training telemarketing representatives 
increases the operational costs and is 
time-consuming. 
It has a negative impact on the on-
field sales team, which gives a 
negative feeling to employees. 
Customer data or lists can be costly 
which further increases the cost of the 
business. 
Source: neodove.com