Use of data in business
                     USE  OF  DATA  IN  
BUS INESS
Introduction
 Gather ing data to analyze an organisat ion and 
i ts  customers has become an integral  part  of  
running a business .  
Source: www.consultancygroup.com
What is business data?
 Business data is  the  col lect ive informat ion 
re lated to a company and i ts  operat ions.  
 This  can inc lude any stat ist ica l  informat ion,  raw 
analyt ical  data,  customer  feedback data,  sales  
numbers and other  sets of  informat ion.  
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Improving processes
 Analys ing data can h ighl ight  weaknesses in  
bus iness  processes,  enabl ing an organisat ion to 
reduce t ime,  resources,  or  waste  in any s ingle  
process .  
Source: www.consultancygroup.com
Understanding and 
mapping performance
 Mapping the  performance of  teams,  individuals  
and suppl iers  i s  v i ta l  as part  of  strategic  
decis ion making.  
Source: www.consultancygroup.com
Decision making
 Data provides business  leaders  with real  t ime 
inte l l igence to he lp them make more grounded 
market  predict ions in  the ir  space.  
Source: www.consultancygroup.com
Understanding customers
 With demographic ,  geographic ,  and behavioural  
data,  businesses are able  to  ga in a better  
picture  of  who the ir  customers are and most  
important ly  what they need next .
Source: www.consultancygroup.com
Improve customer 
satisfaction
 Customer sat is fact ion can help improve 
customer loyalty  and trust ,  which may increase 
sales  and customer re ferrals .  Wi th raw data,  
bus inesses can study the  eff ects o f  the ir  eff orts  
on customer sat is fact ion and learn where  they 
can improve.  
Source: www.indeed.com
Increases revenue and 
profits
 Data may also he lp a company increase thei r  
revenue and profi ts  by making the  company 
more effi cient ,  provid ing key ins ights into 
operat ions and customer  sat is fact ion and 
he lp ing to improve certain processes.
Source: www.indeed.com
Helps with problem-
solving
 Data also plays a  cr i t ical  ro le  in  problem-solv ing 
for  company leaders.  With an abundance of  
data,  company leaders can ident i fy  and address  
key problems and monitor  the eff ects of  
proposed solut ions .  
Source: www.indeed.com
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