What is digital marketing?
                     
Introduction
Digital marketing, also called online marketing, 
is the promotion of brands to connect with 
potential customers using the internet and 
other forms of digital communication. 
This includes not only email, social media, and 
web-based advertising, but also text and 
multimedia messages as a marketing channel.
Source: www. mailchimp.com
Why is digital 
marketing important?
Any type of marketing can help your business 
thrive. However, digital marketing has become 
increasingly important because of how 
accessible digital channels are. In fact, there 
were 5 billion internet users globally in April 
2022 alone.
Source: www. mailchimp.com
Content marketing
The quality of your content is a key component 
of an optimized page. As a result, SEO is a 
major factor in content marketing, a strategy 
based on the distribution of relevant and 
valuable content to a target audience.
Source: www. mailchimp.com
Social media 
marketing
Social media marketing means driving traffic 
and brand awareness by engaging people in 
discussion online. You can use social media 
marketing to highlight your brand, products, 
services, culture, and more. 
With billions of people spending their time 
engaging on social media platforms, focusing 
on social media marketing can be worthwhile.
Source: www. mailchimp.com
Pay-per-click 
marketing
Pay-per-click, or PPC, is a form of digital 
marketing in which you pay a fee every time 
someone clicks on your digital ads. 
So, instead of paying a set amount to 
constantly run targeted ads on online channels, 
you only pay for the ads individuals interact 
with. How and when people see your ad is a bit 
more complicated.
Source: www. mailchimp.com
Affiliate marketing
Affiliate marketing is a digital marketing tactic 
that lets someone make money by promoting 
another person's business. You could be either 
the promoter or the business who works with 
the promoter, but the process is the same in 
either case.
Source: www. mailchimp.com
Native advertising
Native advertising is digital marketing in 
disguise. Its goal is to blend in with its 
surrounding content so that it’s less blatantly 
obvious as advertising.
Source: www. mailchimp.com
Influencer marketing
Influencer marketing works well for B2B and 
B2C companies who want to reach new 
audiences. 
However, it’s important to partner with 
reputable influencers since they’re essentially 
representing your brand. The wrong influencer 
can tarnish the trust consumers have with your 
business.
Source: www. mailchimp.com
Email marketing
The concept of email marketing is simple—you 
send a promotional message and hope that 
your prospect clicks on it. However, the 
execution is much more complex. First of all, 
you have to make sure that your emails are 
wanted. 
Source: www. mailchimp.com
The benefits of 
digital marketing
1. A broad geographic reach
2. Cost efficiency
3. Quantifiable results
4. Easier personalization
Source: www. mailchimp.com