Harley Davidson exit from India to impact 2,000 jobs across dealerships.
                     HARLEY DAVIDSON 
EXIT FROM INDIA TO 
IMPACT 2,000 JOBS 
ACROSS DEALERSHIPS
INTRODUCTION
• Harley-Davidson Inc.’s India exit has put at risk up to 
2,000 jobs across 35 dealerships in the country
• Dealers too will be at the receiving end of the move 
as they are likely to lose up to Rs 130 crore they 
invested.
Source: Bloomberg
COMPANY PROFILE
• Harley-Davidson, Inc., H-D, or Harley, is an American 
motorcycle manufacturer founded in 1903 in 
Milwaukee, Wisconsin. 
• Along with Indian it was one of two major American 
motorcycle manufacturers to survive the Great 
Depression.
• Founders: William S. Harley, Arthur Davidson, Walter 
Davidson, William A. Davidson
Source: Medium
CUTBACK EMPLOYEES
• The manufacturer will discontinue sales and 
manufacturing operations in India as part of broader 
additional cutbacks announced to employees.
• Harley-Davidson said it will dismiss another roughly 
70 employees as part of its exit from the country and 
that its latest moves will boost restructuring 
expenses this year to about $169 m
Source: Newsbread
DEALERS AT LOSS
• Harley Davidson has not informed any of its dealer 
partners about its closure plans, and dealers are yet 
to receive any official communication.
• It goes without saying that dealers, who have 
invested their capital in this iconic brand.
Source: Gadgets
LOSS ESTIMATION
• It takes anywhere between Rs 3-4 crore to set up a 
dealership for a luxury automotive brand such as 
Harley-Davidson, and with a total of 35 dealerships, 
Rs 110-130 crore will go down the drain.
• A luxury two-wheeler dealership on an average 
employs 50 people. With 35 Harley dealers, around 
1,800-2,000 people at dealerships will lose their 
jobs.
Source: The Tribune
SHORTAGE SPARE PARTS
• Moreover, there will be customers who will not 
receive glitch-free service as spares will now be in 
shortage, thus leading to harassment of dealers from 
customers. 
• India's capital goes down the drain with closure of 
every single brand in the country.
Source: Bloomberg
TOYOTA MOTOR
• Harley’s decision to exit India comes weeks after 
Japan’s Toyota Motor Corp. said it won’t expand 
further in India due to the country’s high tax regime. 
Source: Automotive News
General Motors
• General Motors Co. pulled out of the country in 2017 
while Ford Motor Co. agreed last year to move most 
of its assets into a joint venture with Mahindra & 
Mahindra Ltd. after struggling for more than two 
decades to get traction in the market.
Source: GM Media
Franchise Protection Act
• If there have been a Franchise Protection Act in 
India, brands like these would not have abruptly 
closed their operations, leaving their channel 
partners and customers in a fix.
Source: Indiafilings
Make in India
• It comes as Prime Minister Narendra Modi is pushing 
his “Make in India” program, with the auto sector as 
a key part and potentially $23 billion in production 
incentives on the way.
Source: Faber Infinite