Importance of UI and UX Design in Modern Business.
                     Importance of UI and 
UX Design in Modern 
Business
Understanding UI Design
• User interface is a feature of an application that allows 
users to interact on a product. 
• It is important because a well-designed UI anticipates user 
preferences and making it easier for them to use. 
Source: www.starshotsoftware.com
Understanding UX Design
• User experience is a term referring to the different 
approach and methods to make sure that your product is 
tailored for your target market. 
• If a product does not appeal to a certain group of users, it is 
likely to remain unnoticed. 
Source: www.starshotsoftware.com
IMPORTANCE OF UI AND UX DESIGN
Attracting  and Engaging Users
• With the correct approach on user experience, you will be 
able to understand what could work for the users. When a 
new user visits the app, the first few steps are very critical. 
• First impression of the app will determine whether they’d 
continue browsing or simply leave. 
Source: www.starshotsoftware.com
Increases Conversions
• Many websites are selling the same product. But customers 
chose to open websites with easy and effective user 
experience. 
• Increase in the number of visitors results in growing 
conversion rate.
Source: www. europeanbusinessreview.com
Lower Support Cost
• Having right user experience makes it easier for your 
visitors to get all the information about the product or 
services on your website. 
• If users are getting answers to all their queries on the 
website itself, they will not have to email you or call you. 
This will lower your support cost.
 
Source: www. europeanbusinessreview.com
Supports SEO
• There is a significant contribution that an effective UX 
design makes when it comes to SEO ranking. 
• The goal of a search engine is to provide users with 
information in a fast and convenient way.
Source: www. europeanbusinessreview.com
Increases brand loyalty
• Brand loyalty is the tendency of a consumer to buy the 
same brand of goods repeatedly, rather than competing 
brands. 
• Building brand loyalty is the core of any business. Hassle-
free user experience doesn’t just impress users on first sight 
but retain them for a long-lasting relationship.
Source: www. europeanbusinessreview.com
User Retention
• Some important things for user retention which involves 
UI/UX are feedback loop, continuous tweaks and redesign 
of features based on data, and maintaining a balanced first 
impression.
Source: www.starshotsoftware.com
Business Growth
• UI/UX focus on the users’ satisfaction and thus it plays an 
important role in the business’ success. 
• It is an innovative industry and ever since it became very 
competitive, the need for UI/UX design became very 
important to build a brand value and grab users’ attention. 
• This converts to business growth and revenue and is quite 
crucial to the reputation of the business.
Source: www.starshotsoftware.com