The Influence of Advertising on Business
                     THE INFLUENCE 
OF ADVERTISING 
ON BUSINESS
INTRODUCTION
Most people don’t go out of their way to find ads. 
The marketing and creative department work 
together to create ads that appeal to a specific 
audience’s curiosity. A good ad will increase sales 
and brand awareness.
Source: www.infront.com
CONSUMER 
PERSPECTIVE
• For consumers, advertisements are not what 
consumers need; yet an ad is a great way for 
consumers to find out about the products or 
services they do need.
• Understanding the way advertising affects 
consumer behavior will help you to create 
stronger, more memorable ads.
Source: www.infront.com
BRAND 
AWARENESS
• An advertisement lets a consumer know that you 
exist and brings your brand to a wider audience. 
• Without any advertising–print, television, online, 
etc. you would have only word-of-mouth to keep 
you afloat.
Source: www.infront.com
BRANDED 
ADVERTISING
• Brand advertising is a way of establishing 
connections to build a long-term relationship with 
your consumers over time. 
• When using brand advertising, the goal is to 
establish brand identity, credibility, and loyalty.
Source: www.infront.com
BEHAVIORAL 
EFFECT 
• People who view advertisements find out about 
your products similarly to how they find out about 
current events in the news. 
• At this stage, consumers go from not knowing 
that your business exists to gaining awareness of 
your brand in the case of a future sale.
Source: www.infront.com
CONSUMERS GET THE 
INFORMATION THEY NEED
• Most advertisements will provide consumers with 
a general idea of a product’s features. 
• For an advertisement to be effective, it must 
show enough to raise curiosity. 
Source: www.infront.com
BEHAVIORAL 
EFFECTS OF 
FEATURES
• Consumers examine the features of your product. 
A logical listing of features gives consumers an 
idea of functionality and works on an intellectual 
level with the ad viewer. 
• If you are advertising a vacuum, a logical feature 
would be that it cleans dirt from carpet. 
Source: www.infront.com
WEIGHING THE 
BENEFITS
• Benefit evaluation is an emotional response. 
Consumers will watch your ad and identify how 
your product can make them happier or improve 
their life. 
• This is an irrational consumer response and is the 
part of an advertisement that can lead 
consumers to make impulse buys.
Source: www.infront.com
BEING AUTHENTIC
• Authentic advertising and branding is an 
important stage in your strategy, appealing to 
your audience in a more approachable way and 
therefore being more of an influence on their 
buying decisions.
Source: www. mycustomer.com
REMINDERS AND AD 
REPETITION
• If you make an advertisement and only show it 
once to an audience, the impulse buyers might 
make a hasty decision, but most will not. 
• In most cases, it takes a few times before an ad 
really sinks in. Tracking allows online advertisers 
to reach the right audience. 
Source: www.infront.com
THANK 
YOU!