Marketing Management on Shoes
                     MARKETING MANAGEMENT ON SHOES
 Adidas, Nike, Zappos and other footwear brands made headlines 
with their shoe marketing campaigns. Nike, for example, focuses on 
creating meaningful stories that evoke emotions. 
INTRODUCTION
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 Adidas has emerged as a brand built on innovation, while Zappos 
delivers highly personalized customer experiences. While you may 
not have the same budget as these brands, you can still grow your 
shoe business and stay competitive by thinking outside the box.
ADIDAS AS A 
BRAND
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 The global footwear market was worth more than  $207 billion in 
2018, reports Grand View Research. This industry is dominated by 
popular brands like Nike, Puma, Skechers and Timberland. 
SHOE MARKETING
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 Their marketing campaigns are flawlessly executed and generate 
millions in revenue. As a small business, you can use them for 
inspiration, then develop your own footwear branding strategy.
SHOE MARKETING 
CONT.
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 If you're a shoe retailer or manufacturer, consider reaching out to 
micro-influencers, college football teams and local athletes. 
Leverage social media and event sponsorships to gain exposure and 
market your brand. Partner up with other local businesses, such as 
fitness studios and sports clubs.
MICRO-
INFLUENCERS
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 Small business owners can implement these strategies at a local 
level and tailor them to each target segment.
SMALL BUSINESS
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 Some of the most popular shoe marketing campaigns leverage 
video content to educate, inspire and engage consumers. Nike 
replaced many of its product photos with videos. 
LEVERAGE VIDEO 
MARKETING
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 Its YouTube channel features hundreds of videos featuring powerful 
stories of athletes who overcame adversity and achieved greatness. 
The brand also uses video content to describe the technology 
behind its products and help customers lead a healthier lifestyle.
LEVERAGE VIDEO 
MARKETING CONT.
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 Nike, Adidas and other top brands use customer data to personalize 
their offers and marketing messages. Adidas also gives buyers the 
option to customize their shoes by adding a number or name of 
their choice. 
DELIVER 
PERSONALIZED 
EXPERIENCES
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 The key to an effective personalization strategy is to laser-target 
your audience. First, gather as much customer data as possible. Use 
website analytics tools, polls, surveys and social media insights to 
better understand your prospective clients.
CONCLUSION
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