PERKS OF E-COMMERCE
                     PERKS OF E-COMMERCE
INTRODUCTION
 Ecommerce now plays a vital role in our daily lives. 
It is redefining people’s commercial activities 
around the world. 
 Over the years, ecommerce has evolved in 
profound ways. 
Source: techtimez.com
GROWTH OF ECOMMERCE
 The growth of ecommerce around the world is 
unstoppable, with double- or even triple-digit 
growth seen annually since its emergence in the 
mid-1990s. 
 This growth has enormous technical implications 
for both application and deployment architecture, 
with all indications that this growth is likely to 
continue for the coming decades
Source: oreilly.com
REASONS FOR THE GROWTH
• Increasing use of technology
• Internet use
• Internet-enabled devices
• Inherent advantages of ecommerce
• Price advantage
• Convenience
• Large product assortment
Source: oreilly.com
REASONS FOR THE GROWTH 
CONT.
•Technological advances
• Closer tie-in with the physical world
• Increasing maturity of ecommerce 
offerings
Source: oreilly.com
INCREASING USE OF 
TECHNOLOGY
•Ubiquitous internet connectivity has been a direct 
driver of ecommerce growth, as the Internet is a 
prerequisite to the “e” in “ecommerce.” 
• In developed countries, 77% of individuals use the 
Internet, whereas in developing countries, that 
figure is a lower 31%.2
Source: oreilly.com
INTERNET-ENABLED 
DEVICES
• Internet-enabled devices of all types now make it 
easier to shop wherever and whenever. 
• It wasn’t too long ago that the only way to get 
online was through a stationary computer 
connected to the Internet over a dial-up modem.
Source: oreilly.com
PRICE ADVANTAGE
•Many customers believe that pricing is better 
online. For the most part, this is true. Lower 
overhead, lower taxes, and disintermediation have 
all played roles in driving down prices online.
Source: oreilly.com
CONVENIENCE
•The costs to customers of shopping in a traditional 
retail store can be substantial. Quantifiable costs 
include the following:
• Time away from home or work
• Transportation costs, including fuel for your car or 
public transportation costs
• Often higher costs due to an inability to 
comparison shop
Source: oreilly.com
CUSTOMER-FRIENDLY 
POLICIES
•Customer-friendly policies such as free shipping 
and free returns are cutting into margins less as 
shipping costs are being reduced. 
•The clear trend of the past decade has been away 
from giant monolithic fulfillment centers to smaller, 
more regional centers that are closer to customers. 
Source: oreilly.com
THE RISE OF E-COMMERCE 
IN INDIA
•Recently, Indian government  introduced various 
reforms to help the nation’s e-commerce industry 
grow. 
•The onset of lockdown and a push towards 
digitization proved to be a blessing in disguise for 
the sector.
Source: gartner.com