Role of Millennials in your brand success
                     ROLE OF 
MILLENNIALS IN 
YOUR BRAND 
SUCCESS
Who Are the Millennials?
+ Millennials are the group of people born from 
1981 to 1996, dates recently crystallized by the 
Pew Research Center after years of vagueness 
that set them anywhere from 1980 to the early 
2000s.
S O U RCE :  WW W. I N V E S T O P E D I A . CO M 2
Why Do Millennials Matter?
+ Millennial consumers don’t put as much emphasis 
on a great deal as the older generations, instead 
they focus on the values associated with the 
product or service. 
+ Brands that can tap into millennial values are the 
ones that will have staying power within this 
buying group.
S O U RC E :  W W W. COXBLU E . C OM 3
Millennials value time
+ As consumers on the go, millennials value their 
time and respond well to brands that recognize 
this point. Brands savvy enough to offer mobile-
friendly service and checkout options as well as 
well-timed marketing offers are likely to win a 
loyal following from millennials.
S O U RC E :  W W W. VO CA L CO M . CO M 4
Millennials  use smartphones to 
make purchases
+ Millennials are a mobile-dependent generation, 
and their mobile use frequently involves making 
purchases. 
+ A Nielsen study confirmed that 85% of millennials 
own smartphones, while the Badgeville study 
cited that 58% of millennials are mobile shoppers 
and 41% have made purchases on their 
smartphones.
S O U RC E :  W W W. VO CA L CO M . CO M 5
Millennials are vocal on social media
+ Just as millennials consult peer comments on 
blogs and social media before making purchases, 
they are also keen toward expressing their own 
opinions post-purchase or service. 
+ Negative experiences expressed on social media 
may lead to customer churn, but great 
experiences may result in brand advocacy that 
leads to new business and long-term loyalty. 
S O U RC E :  W W W. VO CA L CO M . CO M 6
Millennials like to contribute to 
brands
+ Millennials not only support brands that reflect 
their personal values, but they also love brands 
that encourage customer participation. 
+ Brands that proactively ask for customer opinions 
on products and services and invite customers to 
vote for a favorite or share their own content tend 
to appeal to millennials. 
S O U RC E :  W W W. VO CA L CO M . CO M 7
Millennials embrace the 
omnichannel experience
+ Millennials like to engage with brands on multiple 
channels, often switching from one social media 
platform to chat as they feel like it. Brands should 
take notice and be sure to embrace an optimized 
omnichannel strategy.
S O U RC E :  W W W. VO CA L CO M . CO M 8
Encouraging Loyalty with Rewards
+ There is a common misconception that millennials 
aren’t loyal to brands. That’s not necessarily true. 
Millennials have a tendency to be loyal to brands 
who reward them for their loyalty. 
+ Rewards programs can be successful among 
millennials, especially in the travel industry.
S O U RC E :  W W W. COXBLU E . C OM 9
Practicing Transparency
+ Millennials are inherently distrustful, especially of 
big corporations. To get in touch with young 
consumers, companies need to open the door and 
let them in. 
S O U RC E :  W W W. COXBLU E . C OM 1 0
Promoting the Experience
+ The millennial generation at large doesn’t want to 
just buy and use a product or service—they’re 
looking for a full customer experience. 
+ When someone goes to an Apple store, for 
instance, it’s not typical for a customer to simply 
choose their product, pay for it and walk out.
S O U RC E :  W W W. COXBLU E . C OM 1 1