What is Trademark and its importance.
                     WHAT IS TRADEMARK AND ITS 
IMPORTANCE?
What is Trademark?
• A trademark is a unique symbol or word(s) used to represent a business or its products. 
• Once registered, that same symbol or series of words cannot be used by any other 
organization, forever, as long as it remains in use and proper paperwork and fees are paid.
Source: www.marcaria.com
Why You Should Trademark a Business?
• While it is not required by law, it is a good idea to register the name of your business as a 
trademark. 
• In the event that another business tries to use the same or similar name, you will have legal 
recourse to stop it. 
Source: www.marcaria.com
IMPORTANCE OF TRADEMEARK
Effective communication tool
• In a single brand or logo, trademarks can convey intellectual and emotional attributes and 
messages about you, your company, and your company’s reputation, products and services.
Source: www. entrepreneur.com
Trademarks make it easy for customers to find you
• Trademarks/brands are an efficient commercial communication tool to capture customer 
attention and make your business, products and services stand out.
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Allow businesses to effectively utilize the Internet and 
social media
• Your brand is the first thing customers enter into a search engine or social media platform 
(Facebook, Twitter, Pinterest) when looking for your products and services.
• Higher traffic on a website or social media platform translates into higher rankings, bringing 
even more traffic, more customers and more brand recognition.
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Trademarks are a valuable asset
• Trademarks can appreciate in value over time. The more your business reputation grows, the 
more valuable your brand will be.
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Trademarks can make hiring easier
• Brands can inspire positive feelings in people’s minds. As a result, employment opportunities 
are more attractive to candidates.
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Mark of standard and quality
• The trademark can convey a certain standard and quality of the product that consumers can 
easily identify. 
• For example, one look at the Rolex logo indicates that it’s a high-end luxury product with 
exacting quality specifications.
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Financial benefits
• Trademarks add value and recognition to a company. Therefore, a company with well-
established trademarks and brands in its portfolio enjoy a good reputation in the market. 
• It also makes it easy to raise money from the stock market, or borrow from lenders to expand 
into markets in other countries. 
Source: www. iptse.com