What are the types of B2B models?
                     What are the types 
of B2B models?
What is a B2B Business 
Model?
A B2B Business Model is a business that sells, 
rents, or leases its product to another business. 
They are also called “Business-to-Business” 
models. 
Source: linchpinseo.com
Customer-Centric Model
A customer-centric B2B model is a Business-to-
Business model where one business sells its 
product and provides service and support to the 
other companies that use it.
Source: linchpinseo.com
Example
Microsoft Office is an example of a customer-
centric B2B model because other companies 
widely use it in business. Businesses rely on 
Microsoft’s products working correctly when 
they need it most – when deadlines are pressing 
and stress levels are high – and Microsoft 
provides support and service for their most 
important clients, businesses that pay them.
Source: linchpinseo.com
Buyer Centric Model
A buyer-centric B2B model is a Business-to-
Business model where one business sells its 
product to another but does not offer service 
and support. 
Source: linchpinseo.com
Buyer Centric Model Example
Examples of this would be Home Depot – which 
charges for their products and offers no 
additional services; Craigslist; OfficeMax, etc.
Source: linchpinseo.com
Intermediary Centric Model
An intermediary-centric B2B model is a 
Business-to-Business model where one business 
charges the other for their product and charges 
an additional fee to act as the middleman 
between them.
Source: linchpinseo.com
Intermediary Centric Model 
Example
Examples of this would be Zipcar – they charge 
$10 per hour plus membership fees, Microsoft 
Office 365, etc.
Zipcar is an example of an intermediary-centric 
B2B model because they allow people to rent 
cars directly from other users, saving customers 
time and money.
Source: linchpinseo.com
The direct connection B2B 
model
It is a business-to-business model that helps 
businesses connect with their trading partners. 
This B2B relationship allows companies to find 
the best providers for their individual needs, 
ensuring long-term success because it can save 
time finding new suppliers or expanding into 
foreign markets.
Source: linchpinseo.com
Network B2B model
The network B2B model is a business-to-
business model that connects new partners to 
others with the exact needs. This type of B2B 
relationship focuses on meeting individual 
needs, ensuring long-term success because it 
allows users to find the best providers for their 
specific requirements.
Source: linchpinseo.com
THANK YOU