Unbelievable Global Growth of Advertising and Marketing industry.
                     UNBELIEVABLE 
GLOBAL GROWTH OF 
THE ADVERTISING 
AND MARKETING 
INDUSTRY
INTRODUCTION
 For hundreds of years, advertisement has 
grown to become a central driving force 
behind the global economy. 
 The third decade of the 21st century wil l  
see a new wave of technical possibi l i t ies 
reach the market. 
Source: www.smallbizgenius.net
ADVANCE TECHNOLOGY
 As ads gets a face-l i ft,  virtual and 
augmented reality can bloom, with old 
methods bound for the scrap heap.
 We pored over an assortment of credible 
promotional surveys to paint a clearer 
image of the current landscape and 
recognise increasing developments within 
the industry. 
Source: www.smallbizgenius.net
STATISTICS OF 
UNBELIEVABLE 
GLOBAL GROWTH
SOCIAL MEDIA
 Budgets for ads on social media have 
doubled globally, from $16 bil l ion in 2014 
to $31 bil l ion in 2016. 
Source: www.smallbizgenius.net
DIGITAL AND MOBILE
 In 2019, spending on digital ads 
worldwide was projected at US$ 333.25 
bi l l ion. 
 The market is rising at an impressive 
pace and is predicted to reach $517 
bi l l ion in 2023. 
Source: www.sasblogs.net
GOOGLE ADS 
 Google, the American multinational 
technology corporation, generated 116 
bi l l ion US dollars in digital advertisement 
sales in the 2018 fi scal year. 
 Facebook and Twitter made 55 and 2.6 
bi l l ion U.S. dol lars on advertising, 
respectively in comparison.
Source: Wikipedia
ADVERTISING COSTS 
 Average advertising costs are between 
$9,000 and $10,000 a month for small 
business operations that use Google Ads 
as part of their online advertising 
campaign. 
 For online ad targeting, 76 percent of 
advertisers struggle to use behavioural 
data. 
Source: www.smallbizgenius.net
INDIAN MARKET SIZE
 India's digital advertising industry is 
projected to expand to cross the Rs 
25,500 crore (US$ 3.8 bil l ion) mark by 
2020 at a compound annual growth rate 
(CAGR) of 33.5 percent. 
Source: www.smallbizgenius.net
VISUAL ADVERTISING
 84 percent of people foresee the 
production of content by brands. 
 Around 45 percent of B2C marketers 
claim that visual advertising is their most 
valuable content form, while 88 percent 
of B2B marketers agree that content 
production makes the company a rel iable 
and trustworthy platform for their 
audience.
Source: www.smallbizgenius.net
PUBLICITY CAMPAIGN
 Chanel produced the most costly 
publicity campaign of al l  t ime. It cost 
$33 mil l ion, of which Nicole Kidman, who 
appeared in the video, was paid $3 
mil l ion. 
Source: www.pngtree.net
DISPLAYING THE BRAND 
REPEATEDLY
 Advert isers also employ a "aff ective 
condit ion" tact ic where they take a product 
and put i t  next to other products for  which 
people are good. 
 Detergent brands often al ign themselves 
with infants, sunl ight,  and roses, for  
instance, even i f  detergent has l i t t le to do 
with those things. 
 Displaying the brand repeatedly alongside 
feel -good pictures helps individuals care of 
the product more posit ively.
Source: www.crowdspring.net