channel letter signs provide a lot of customization, which shows the world who your small business in 2025 is! Whether you select the font, colors and lighting choice (front lit, back lit or halo lit) they should match your actual sign logo/account/block fonts & vibes. For example, a boutique might choose high-gloss, halo-lit signs for a more sophisticated aesthetic. Customized designs strike a chord with your customer, which help in better brand recall. Thankfully, providers such as Competitive Signs streamline this process by offering high-quality, brand-consistent signage that is easy to produce even if you lack serious design prowess. https://competitivesigns.com/services/channel-letter-signs/