PPC Campaign Management Software - Data Bid Machine
                     PPC Campaign Management 
Software
What are Keyword Match Types in Google Ads?
When you are new to 
creating PPC campaigns in 
Google Ads, there is a lot of 
lingo that you need 
knowledge about so you 
don’t blow through your 
budget.  The biggest area to 
be aware of is choosing the 
right match type for 
keywords that you are 
buying. 
Keyword Match Types
There are three different 
types of keyword match 
types in Google Ads.  You 
should have a mix of these 
types especially if you are 
starting a new campaign 
and want to see what 
keywords perform.  
• Broad Match
• Phrase Match
• Exact Match 
Broad Match Keywords 
Broad match type can spend your budget as fast as a 
blackjack table can spend your money.  Google wants you to 
use broad match because it gives them full liberty to find 
anything kind of close to the keyword. Sometimes you’ll see 
search terms that have nothing to do with the keyword you 
want to advertise in your PPC campaigns. 
Phrase Match Keywords
Phrase match type can be a 
great way to find similar 
keywords without being too 
broad.  Phrase match should be 
used for keywords that are 
relevant to your business. 
Google will take that phrase and 
may find synonyms and related 
searches, but won’t stray too far 
from the original words used. 
Exact Match Keywords
Exact match type is ideal for questions or phrases that describe a 
need and allow you to be very specific in your targets.  You want 
to use exact match to really be clear to Google that you only 
want people who are searching exactly this query.
About us:
Data Bid Machine offers Google Ads managing campaign which 
helps brands in increasing conversions. Online Brands can utilize 
Google Ads optimization software to save time and boost their 
SEM standards. The PPC bid management software suggests the 
best keywords based on the fluctuations of search patterns.
Contact Us:
[email protected]
    https://www.databidmachine.com/