Uploaded on Aug 23, 2022
Ever since the involution of data in the e-sports industry, it is growing rapidly. Read how data is transforming the e-Sports industry and how it differ from traditional sports.
Esports and the Data Transformation
ESPORTS AND THE DATA
TRANSFORMATION
https://datasportsgroup.com/
The media industry has a lot to learn when it comes to data and the unlimited
potential it possesses. The world is recuperating well after the global pandemic,
the worldwide lockdowns and restrictions did bring about a digital
transformation throughout the world. One of McKinsey & Co.’s reports even stated
that we have at our hands ’10 years of growth in 3 months.
Few sectors benefited greatly from this digital transformation- Esports. The pre-
Pandemic Esports industry was already on the fast track to growth but during the
past two years, a stupendous number of viewers have consumed esports through
live streaming. There has been double-digit growth in the streaming habits of fans
and if the trend continues, we could have at our hands 920 million viewership in
2024.
While the need to go digital may have given a growth impetus to the
Esports industry but the personalized interactive space that offers fans
something different when we compare it to traditional sports and other content is
what sets Esports apart. Audiences love being part of the play which is being
considered a challenge and an opportunity by publishers.
Esports media serves the fans in new and innovative ways but the fact that there
is no central authority that monitors the industry, it becomes increasingly difficult
for the companies involved to navigate through. The book of rules is vague and
unclear as it is still being written, unlike regular sports where there is an
established governing body and a complete book of rules and regulations to guide
in case of conflict.
Further to make matters even more difficult is the bottomless pit of data. The
publishers who would dare to step into the world of esports are aware they could
have to pave the path of publishing themselves there could even be new media
products to attract the fans and transform the entire industry.
One of the biggest differences between
classic sports and esports is the level of
evolvement fans enjoy. In traditional sports
fans are mostly involved passively while
more and more ways are being cooked up
to involve them more. But in Esports due to
its easy accessibility, hundreds of millions
of players can interact live. A huge number
of fans tune in on a regular basis to view
Counter-Strike or Dota title fights. As there
already is a loyal group of fans many sites,
blogs and live streams already exist in the
market which covers the booming industry.
Thus, unique media products are being created as we speak, and audiences are
taking part in the content-building process. If all the people collected data on
their mobile in stadiums a huge amount of data would be generated and the
streaming of such data created an opportunity for publishers. Data gives
publishers a chance to personalize the content as well. Even though the age of
the viewers has increased to above the age of 35, Esports is creating new
opportunities for the esports publishers.
What is the future of the esports industry?
In India alone, the esports industry will touch Rs 1100 crore by FY25 as per a
report published by Economic Times. The driving factor for this growth would
be cricket in India where the esports ecosystem is still under development. The
country already has a regulatory body for esports the Federation of Electronic
Sports Associations of India (FEAI) which points toward the fact that the
esports industry has huge potential in the coming years.
Growth in terms of Fans:
Most of the esports fans currently are
restricted to Asia, North America, and
Europe, other markets are largely
nonexistent, even then Asia-Pacific (APAC)
market occupies a larger share, in 2019
they enjoyed over 57 percent of global
esports viewership, as per one of the
Insider Intelligence article, with over 1.5
billion gamers. In contrast, the European
market is just worth $138 million of global
esports revenues and has huge growth
potential. The market for esports could
expand and would ultimately also bring in
growth.
Mobile-run Esports:
The future of esports lies in Mobile devices, while console gaming is quite a
niche, if esports could be available on mobile devices running on Android or iOS
there would be a huge increase in participants, especially from the Asian region.
There needs to be a low barrier of entry and the industry needs to be more
accessible.
Thus, sports websites and app developers delivering esports content packed
with live results and stats would need data to boost the engagement of your
platform. One of the best esports data providers in the market is
Data Sports Group. The affordable sports data provider uses deep learning &
computer vision, we collect and distribute high data integrity, efficiently and
effectively for business applications.
CONTACT US
Emai [email protected]
Phone - +1 (704) 964-6859
Address - 2600 Kinmere Dr
City – Gastonia
State - North Carolina
PIN – 28056
Country - USA
Comments