Explore the enormous potential of US sports betting market
                     EXPLORE THE ENORMOUS 
POTENTIAL OF US SPORTS 
BETTING MARKET
https://datasportsgroup.com/
The gambling hub of the world legalized sports betting in 2018, three years have 
passed since the substantial ruling, but the earning potential of the market has 
kept on increasing since, with more and more US states joining the 
decriminalization wave of sport betting activities. Earlier Nevada was the sole 
state to have legalized sports betting in the US but the multi-billion-dollar betting 
industry got a huge boost forward when US Supreme Court ruled the PASPA 
(Professional and Amateur Sports Protection Act) law unconstitutional which had 
been in effect since 1992 and allowed just a couple of states to legally continue 
sports betting while it banned other states from legalizing sports betting 
activities. 
One of the key factors that led to the 
legalization of betting was to decrease 
activity with offshore operators and 
stop the money from bleeding outside 
of the economy. As per the data by AGA, 
about 52% of US sports bettors are 
engaging in illegal betting activities 
while some remain in the dark about 
its legality with numbers as high as 
74% of betters who are not aware of 
the illegal nature of betting. With the 
wave of legalization number of sports 
fans has shifted to legal sportsbooks. 
The pandemic though changed the face of the sport in 2020 but sports betting 
established itself as a game-changer in the US while the sports sector found itself 
on uncertain ground and continues to be in 2021. As per the data by American 
Gaming Association, the people spent about US$3 billion on sports, the highest 
ever in a single month in October 2020, and year on year in America the revenue 
increased at an astonishing rate of 53.5 percent to US$237.5 million. As the 
opportunity for growth remains immense in a few years 80 percent of all US 
states would have legalized betting. 
Major Players in the Industry 
In a short span of time, two players have established themselves as the leaders of 
the U.S. gambling industry- FanDuel and DraftKings. They established themselves 
with daily fantasy sports and are now known as bookmakers and online casino 
operators and cut through the competition to take a larger part of the pie in the 
New Jersey market first and thereafter rest of the country.
COVID-19 pandemic forced the traditional casinos to close down, forced the users 
to shift online and hence an opportunity opened up for both the players to engage 
more audience, and now their market share is about 80% of the U.S. market. 
The move forward 
The industry has leveraged the opportunity and 
many betting partnerships have been inked 
already, most notable ones being multi-year 
sportsbook deals between Major League 
Baseball’s (MLB) Chicago Cubs' contracts with 
DraftKings which has been valued at US$100 
million. NBA has been active as well and signed 
many betting data partnerships of which 20 are 
with gambling companies. Scott Kaufman-Ross 
on the topic shared that, “The goal is to partner 
with every sportsbook in the United States,”. The 
industry serves as a rich and easy way to make 
up for the losses, leagues and clubs have 
suffered due to Covid-19, MLB’s loss was 
upwards of US$3 billion in 2020 because of a 
short season.
The Big Picture
While the industry instead of being restricted as just an income source could be 
targeted for a wholesome approach for a company and a way to engage fans while 
indulging in multiple marketing opportunities, as part of the big picture. While 
the commercialization of sports and the increased dependence on digital media 
has been a major boon to the sports industry, NBA saw a major increase in 
revenue after the sports betting USA market was legalized and the amount was 
approx. $585 million. 
Technological advancements have forced the field to stay competitive and engage 
the audience by proving up-to-date odds and betting features that would help in 
retaining the customer in the long run. By partnering with sports data providers 
to provide ball-by-ball and in-depth data they could support online wagering, 
which essentially contributes to more than 80% of the gaming industry revenue.
Choosing a good sports betting data provider is of utmost importance now more 
than ever. Taking the liberty to save time and effort, Data Sports Group is the right 
choice for all the sports betting data needs, betting operators could access an 
extensive sports database that would help in the informative and insightful 
analysis and faster decision making. The data could be adapted with odds from 
leading bookmakers and combined in a single interface for seamless integration. 
The rich database could also serve as a secondary validation source for the 
operators. Their interactive widgets system makes presentation easy as well. 
With the pandemic showing no signs of slowing down and the second wave again 
threatening the world economy, the dependence on online betting is much higher 
than before, take advantage of the unique opportunity and sail ahead. 
CONTACT US
Emai [email protected]
Phone - +1 (704) 964-6859
Address - 2600 Kinmere Dr
City – Gastonia
State - North Carolina
PIN – 28056
Country - USA