Media companies venture towards the Sports betting arena
                     MEDIA COMPANIES 
VENTURE TOWARDS THE 
SPORTS BETTING ARENA
https://datasportsgroup.com/
Already crowded sports betting market welcomes media companies with open arms. Ever since 
Supreme Court removed a ban on sports betting outside Nevada in 2018 which was later 
Legalized by New Jersey, organizations are climbing on top of each other to capitalize on the new 
business strategy.
America's biggest media companies are itching to get in as well. the only problem they face is 
deciding how long can they dangle their feet in the water?
Over the years, many media big houses have developed a separate vertical to enter into sports 
betting sector. Tapping the potential of sports fan who used such publisher’s properties and make 
the bet on other platforms.
There is a fine line which these big names have to adhere to while exploring such opportunities as 
they need to be careful not to compromise on journalistic principles along the process.
The most aggressive approach is laid out by Fox who rolled out the red carpet for Fox Bet an 
online betting app, Fox Corp is investing a 5% stake in Stars Group Inc. to spearhead its own 
Sports Betting platform. This makes Fox the second media firm officially involving themselves in 
the betting domain. The Score, a mobile sports app has also revealed its plan to launch a mobile 
sportsbook, a horizontal extension in the field of sports which supports their existing fantasy 
sports business which can bring in more revenue from half of its subscribers who bet on sports 
regularly.
Other media firms are being cautious in their approach and not entering direct but indirectly by 
partnering with casinos on the ground. Taking this approach, we have ESPN who is partnering 
with Caesars Entertainment to come up with a TV program for betters. And Turner Sports and 
Bleacher Report is partnering with Caesars as well to showcase their branded studio inside 
Caesars Palace Sports Book in exchange for sponsorship.
Elsewhere, Barstool Sports has come up with an independent site- Barstool Bets which engages 
the audience with free-to-play games with cash prizes, and Vox Media launches DraftKings Nation 
a sports betting publication by partnering with DraftKings.
Based on a survey by Action Network/Global Web Index survey in today’s world 79% of fans 
would more likely place a bet via an app or website which offers two-way interaction and 51% 
would prefer a physical interaction to place a bet in shop or casino.
Some networks though are separately offering the betting content on streaming services though 
fans are indifferent when it comes to such separation.
The ban had restricted the thriving business of Sports Betting in US while in Europe no such ban 
had existed taking the example of Sky Bet a sports betting company owned by Stars Group has 
been in existence for years. And forms an important avenue for revenue for the firm.
With more players coming in the 
awareness would boost as well which 
will help bring in potential betters. And 
the vertical integration by publishers 
will help grow and retain more 
audience who require such content and 
gamble as well, 
according to a survey by Seton Hall Spo
rts Poll 70% of sports fans in the US are
 likely to watch the game if they have pl
aced a bet on it
.
The most important decision these Sports Betting companies while venturing into a new domain 
is the need to look for a reliable sports content provider. Even, these media houses could also wish 
to outsource the content part to sports content providers like Data Sports Group. Giving you 
access to tools like data and statistics to power the betting services, as well as the added ability to 
engage your audience with 50 years of rich historical data.
This data can be combined with odds provided by leading bookmakers in a single interface for 
quick and seamless integration to aid fast decision making with the help of intuitive Pre-Match 
widgets like Head 2 Head, Form Guides, Under/Over, Top scorers, and more. Offering everything 
under one roof.
CONTACT US
Emai [email protected]
Phone - +1 (704) 964-6859
Address - 2600 Kinmere Dr
City – Gastonia
State - North Carolina
PIN – 28056
Country - USA