Video Ads Vs Banner Ads Performance
                     Video Ads Vs Banner Ads Performance
David Barton
Writer at smb-now.com creates 
quality content to serve visitors to 
https://smb-now.com/
When it comes to advertising, video ads and banner ads 
are both dominating the digital landscape. Both ad types 
have advantages that make them potentially lucrative to 
use together.
Here is a chance for the publishers to decide which ad 
type they can opt for in terms of engaging the customers 
on a deep and substantial level.
The power of video ads
Whether we talk about B2B, B2C, enterprise, or SMB, 
video ads can work for any company. These ads increase 
a publisher’s pool of advertising inventory. Video 
advertising trends with higher engagement rates, 
making it the most preferred ad format for advertisers. 
With higher engagement comes higher revenue.
Whether you open up your laptop, unlock your phone, or 
fire up your smart TV, video content is all over. 
Organizations are realizing that reconditioning 
consumers to embrace and expect videos at every turn 
can have several benefits. Visually educating the 
audiences to curate the buying journey is an effective 
advertising strategy and establishing a relationship.
Visuals, movements, and sounds appeal to visitors, and 
this allows for a deeper connection when compared to 
other forms of ads like display or banner ads. The more 
unique and relevant a video ad is, the more likely it will 
snag your visitor’s attention. However, advertisers have 
to carefully format and place the videos, depending on 
the platform they use. These include desktop, mobile, 
iPad, mobile apps, and OTT.
All about in-stream videos
In-stream videos are characterized based on their 
placement in the videos. They are categorized into linear 
 video ads and non-linear video ads. In the case of linear 
video ads, advertisers can choose when they want their 
advertisements to appear. These videos are displayed 
within the video content. On the contrary, non-linear ads 
allow a visitor to watch both the video and the ad as 
these video ads run simultaneously with video content. 
The non-linear ad does not interfere with the video the 
user is viewing.
Micro-video ads
Companies are employing short micro-videos to spur 
visitor engagement. These less than 10 seconds videos 
should be interesting enough to get the lead viewers to 
delve more deeply into your ecosystem through your 
 digital marketing techniques. Micro-videos are especially 
proven useful in engaging millennials, whose attention 
span is shaped by the internet world.
The power of banner or display ads
Display advertising or display marketing is visual ads 
displayed over the internet. These adverts take the form 
of images, GIFs, and videos. Display ads can appear on 
the entire Google Display Network where target 
audiences are already browsing the internet. Display ads 
can be created through other advertising platforms like 
Facebook Ads manager or YouTube.
The eye-catching visual format of display ads has the 
potential to significantly improve brand awareness, 
strengthen brand consistency and visibility, nurture 
leads, and track performance. This allows businesses to 
reach a much larger audience than any other form of 
 online advertising.
Types of display or banner ads
There are several display advertising strategies and 
formats. These formats complement each other and work 
together to achieve your marketing goals. The three 
most significant display advertising strategies are-
Site placement advertising
You can choose sites, pages, and apps to display ads, 
where your target audiences reside.
Contextual advertising
This type of display advertising ensures that your 
brand’s display ads are placed on relevant websites.
Remarketing
This display ad will appear only to users who have 
 already interacted with your brand.
Google display ads
Two primary Google display ads include-
Responsive display ads
Advertisers upload a selection of images or allow Google 
to scrap your website for suitable images and write 
catchy headlines and descriptions of ads. Google then 
uses these to create responsive ads.
Uploaded image ads
Advertisers have creative control over the look and feel 
of their display ads. Using standard image ads, they can 
create ads in a design tool of their choice and then 
upload them to the Google Ads interface using one of the 
 support image file formats like JPG, PNG, or GIF.
Video ads vs. display ads
You can employ an optimized combination of both types 
of ads to earn more revenue. Although video ads are 
effective they require tons of resources, whereas, display 
ads are affordable, easier to create, and time-efficient.
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