In 2016, Silicon Valley started investing in firms that exclusively offered delivery, but it wasn’t until 2019 that virtual restaurants began to gain traction. The trend has gained momentum with the introduction of COVID, with some of the biggest ideas, like Mr. Beast Burger, earning $100M in sales over 1,600 virtual kitchens in little over 15 months. With that kind of success, it seems to sense that restaurant companies of all stripes are seriously considering setting up their own. Yet, there are several factors to take into account, including competition, location, marketing, special offers, and packaging. Based on our experience establishing over 75 virtual restaurant brands, we’ve put up a list of potential, difficulties, and best practices to assist you in deciding whether a virtual restaurant is a correct choice for your company.