Anup Kumar Adlakha A Multi-Dimensional Business Leader
                     Anup Kumar Adlakha: A Multi-Dimensional Business Leader
“You know what it takes to start a company/business ?…. It takes a lot of 
courage,  proper planning, and knowledge about a particular stream as 
well as the current
technologies like Cloud, AI, ML, etc. The CEO of PE Front Office, Mr. Anup 
Kumar  Adlakha has gathered all the strength as well as a good set of 
employees to make his  company on the top list”.
ABOUT COMPANY
PE Front Office was founded in February 2013 with the goal of delivering 
cutting-edge
technological solutions for Alternative Investment Management. PE Front 
Office offers a  comprehensive and integrated suite of products developed 
with a focus on the front and  middle office processes for alternative 
investment management – Private Credit/Debt,  Private Equity, Venture 
Capital, Fund of Funds, Real Estate Funds, Limited Partners, and  Fund 
Admins.Their solution is available in a cloud-based subscription model and can 
 also be deployed on the client’s IT Infrastructure.From the humble start in 
Gurgaon, they  have now grown their presence across several market 
segments and locations in India,
Africa, Europe, the UK, the USA, Singapore, and Hong Kong. Their software is 
being used  by more than 100 asset management firms across 15 countries.
KEY PERSON & ROLE
The CEO Mr. Anup Kumar Adlakha along with Ankur Agarwal founded PE Front 
Office in  2013. He has more than 29 years of experience in providing 
solutions and consulting in  IT services, 17 of which are in the Alternative 
Investment Management industry. Earlier,  he worked as the Chief Technology 
Officer for a large Europe-based PE fund where he  was responsible for 
streamlining the IT strategy and ensuring IT solutions services for  the global 
user base.
Mr. Ankur Agarwal has more than 22 years of experience in defining, 
designing, and  implementing large and complex business IT systems across 
various industry domains,  including Private Equity, Insurance, Travel, Media, 
and Telecom. Prior to co-founding PE  Front Office, he worked with a leading 
PE firm as their Enterprise Architect and with
Sapient Corporation, India as their Senior Technology Manager. In 2013, Ankur 
authored  a book titled “Enterprise Technology in Private Equity”, published 
by PEI Media, London.
ABOUT CLIENTS
PE Front Office has over 100 Alternate Asset Management firms across 15 
countries  that include India, Africa, Europe, the UK, the USA, Singapore, 
and Hong Kong.
ABOUT DOMAIN
PE Front Office is cost-effective, fast, responsive, and promises the 
shortest  implementation cycle in the industry using Agile methodology. 
They use a flexible
framework that lets them tailor the software to meet the customer’s 
specific needs.
Their approach is to communicate in the customer’s specific terminology, 
comprehend  the business processes, map it to available functionalities and 
customize the solution if  needed. They can also integrate with other 
information source systems
easily.Additionally, they are responsive to feedback from product demos 
as well as  existing users. They make an effort to upgrade the software 
based on the feedback
received. This process of continuous improvement helps them stay ahead of 
the curve  and meet and exceed customer expectations.
COMPANY GOAL
PE Front Office is focused on solving the business problems for their 
customers and
becoming the preferred SaaS provider for Alternate Asset Management 
firms. They are  in a dynamic business landscape, where staying abreast of 
technological trends is
essential for growth. As a technology solution, they also understand the 
importance of  R&D so that the software solution can be cutting-edge and 
deliver superior value for
their customers while remaining simple and user-friendly.
CHALLENGES FACED DURING THE PANDEMIC
The pandemic was a challenge for all businesses where remote working 
became the  overnight new normal. PE Front Office team was able to stay 
connected during the
Covid pandemic. Different teams like Product, Sales, Marketing, and Finance  
coordinated remotely using virtual meetings to ensure the successful 
implementation of  PE Front Office for various private equity and venture 
capital firms.The PE Front Office
team has an excellent repertoire of IT expertise, domain knowledge in private 
equity, and  experience in global operations. They are experts in handling both 
front and back-end  operations and thanks to the team they could function 
normally during the pandemic.
TECHNOLOGIES AND THEIR IMPACT
As a technology firm, they understand the impact of new immersive 
technologies on  businesses. These technologies are helping customers to 
understand offerings better  and offer enhanced customer experience by 
allowing them to walk through the entire  product/service in a simulated 
environment. When customers relate better to the
benefits of the offering, it usually generates more successful business 
outcomes. As  companies move toward digital transformation, immersive 
technologies are bound to  play a critical role in the working of enterprises.
REWARDING THINGS ABOUT THE INDUSTRY
PE Front Office is in a niche industry where their software is making a huge 
contribution  to making life easier for alternate asset management 
companies. Knowing that they are  making a meaningful difference to these 
firms that were badly in need of technological  support is gratifying in itself. 
Their goal was to solve a particular business problem in a  specific sector of 
the vast investment universe, and they are succeeding in their
objective. They hope to extend this to as many enterprises in that sector 
worldwide as  they move forward.
SUCCESS TO MR. ANUP KUMAR ADLAKHA
Success is not a particular milestone, it is the thrill of seeing dreams come 
true as you  move along in your professional life. When you build an 
enterprise from scratch, every  milestone indicates success, but you just 
keep moving toward the next one. The
pleasure is in the journey itself and as long as you enjoy that, reaching the 
destination is  a matter of time.
PLANS FOR 2023
PE Front Office is focused on continuous improvement. This includes both, 
improving  the way they work and the way they deliver business outcomes. 
They hope to keep  improving their product and look forward to expanding 
their presence in the USA and  Europe regions.
CHALLENGES TO OVERCOME
The alternative investment industry is a niche sector that is facing technical 
issues. The  lack of proper software was a deterrent to smooth working. 
Creating a software solution  was the easy part, however, getting alternate 
asset management companies to use
them was the tricky one. But once PE Front Office found its first few 
customers, it was  an easy ride as they had happy customer experiences to 
speak for them. This is true for  all new start-ups. Once you establish the 
quality of your offering and deliver great  customer experiences, there is no 
looking back.
STRATEGIES FOR SECURITY THREATS
Cybersecurity threats are a risk to all enterprises, and they need to take 
appropriate  measures to protect their data. PE Front Office’s clients deal with 
their customer data,  and it is imperative that they have a safe environment 
for the storage and utilization of  data. In fact, this is why PE Front Office 
offers a cloud subscription model whereby each  customer can host the 
software in their own virtual personal cloud exclusive to them.
When it comes to security, PE Front Office believes in a zero-trust policy.
RECOMMENDATION TO CEOs
Knowing your customers’ needs and preferences is key to creating a great 
customer  experience. Once you tailor your offerings to meet their needs, 
what you need to do is  raise awareness about your brand offerings. Being 
visible is essential for being  successful in a digital world. Develop a 
comprehensive digital marketing strategy so  that your target audience can 
understand your products and engage with you better.
Focus on creating a smooth and seamless experience. Whether it is online or 
offline, the  experience you deliver must delight your customer. Gather 
insights about your customer  preferences and engage with them on the 
platform of their choice. If you are in B2B, opt  for LinkedIn or Twitter to reach 
out to your target audience. Make sure you highlight the  business problems 
that your offering solves. Have a website that is easily navigable and  grabs 
the viewer’s attention in seconds. From start to finish, the viewer must enjoy 
the
experience to have a successful conversion. It all boils down to having 
deep insights  into your customer preferences and tailoring your offering 
accordingly.
FUTURE ENDEAVOURS
PE Front Office is focused on technological innovations, so they will move 
ahead with  newer improved versions of their offerings that will help in 
delivering superior value to  their customers. Their focus is on becoming the 
market leader by delivering
best-in-class solutions in the alternative asset management space.
ADVICE TO THE LEADERS
Mr. Anup Kumar Adlakha stated “If you are passionate about anything, you 
should strive  to make it a reality. When you look around, you will see gaps in 
business needs and the  solutions available to them. If you have the skill sets 
to make a material difference in
business processes, you should explore setting up a business enterprise. 
Never kill your  entrepreneurial spirit.”