International Business Coaching for Spa, Salon & Clinic Owners
                     International Business 
Coaching for Spa, Salon & 
Clinic Owners
Introduction
 A hub of leading International Business Coaches specialising in 
supporting spas, hair & beauty salons, and aesthetic clinic owners - 
from large corporations to independents.
 
 Recognised in the industry for our dedicated 1-2-1 coaching of 
Business Owners & Entrepreneurs, we understand that every 
business needs a personalised approach. We're also renowned for 
working with burnt-out leaders who need to re-evaluate their 
businesses and allow themselves the freedom they crave.
 In addition, we work to empower the teams behind the owners in all 
areas of the business by growing individual roles and developing a 
strong team culture.
 We also support those at the exciting early stages of creating a new 
start-up, from home salons to multi-site. We have the experience 
and expertise to take you through any stage of your business 
journey.
How We Work
 In order to get the most out of the wealth of resources 
available, we recommend to start off with a complimentary 
15-minute consultation. 
 From there we will be able to advise the best course of 
action for you and your unique business needs.
 If however you'd prefer to have a look around, you can 
explore our wealth of services below. We offer supported 
services with Valerie and her hand-selected team of 
experts, OR online independent training resources.
 Explore the various options below or book your 
consultation.
The Business Audit
 The Delforge Business Audit is a transformative step in 
your Business Development journey. 
 Over a 3-week period Delforge Coaches, Valerie Delforge 
and Amy Gordon, will conduct a full business audit, 
analysing the key revenue drivers of your 
business, determining key growth areas, and creating you a 
12-month Strategy for success with clear goals and KPIs. 
 This can be done remotely or with a site visit included. You 
will also receive 1-2-1 coaching to support you and talk you 
through your bespoke strategy.
'The Delforge 5'
 
 With 30 years in the industry, Valerie has created a winning 
formula comprising five key pillars that form the 
foundations of every a successful spa/salon business. She 
calls these 'The Delforge 5':
 Budget 
 Marketing
 Leadership
 Retail
 Reception
 During your Business Audit Valerie and Amy will assess your 
'Delforge 5' and leave you with clear achievable quarterly 
targets in a bespoke 12-month Strategy For Success. Watch 
the video below to discover more.
1-2-1 Elite Coaching
 Gain full access to Valerie and Amy's operational expertise, 
commercial strategy and crucially, their renowned ability to 
motivate and empower
Why Choose Elite Coaching?
 Over the years one thing that comes up time and time 
again with spa and salon owners, is the difficulty of not 
being accountable to anyone. Our Coaching programs are 
here specifically to give you consistent direction, 
accountability and expertise.
  Valerie calls herself your 'critical friend' and she will be 
there to motivate and support you, keep you on top of your 
Time Management, Figures, and a strategic list of Key 
Priorities that will keep your business driving forward in the 
right direction.
Continue..
 As a Delforge Group® Member, you will have Valerie's 
dedicated attention to ensure that you are not only 
optimising the profitability of your business, but also 
enjoying a work/life balance.
 
 On top of your regular coaching slots you'll also have access 
to a range of additional free benefits and training tools 
made available only to Membership clients.
 It can be lonely at the top and your membership will provide 
you and your business with an expert support system. 
Explore the 3 options below: Silver, Gold and Platinum, or 
feel free to book a consultation with Valerie to discuss.
Group Coaching
 Throughout the year our Expert Business Coaches host 
group coaching courses focusing on Reception, Retail and 
Management
What is Group Coaching?
 Our Group Coaching course are all LIVE and direct with our 
expert coaches Valerie Delforge, Amy Gordon and Terri 
Irvin. Each course lasts between 4 and 6 weeks and 
includes an hour's live coaching each week, and homework 
to complete in between.
 
 The courses are designed to empower your team by 
developing their skill sets and confidence to act 
autonomously within their roles, giving you, the business 
owner, more time to focus on what you need to do.
 
 Click on the relevant course below to find out more:
 1. RETAIL
 2. RECEPTION
 3. MANAGERS
Spa Operating Procedures
 Your SOPs form the foundations of a smooth-running 
operation, ensuring that every area of the business has 
been considered and optimised. They are the go-to guide 
for every member of your business. 
 To make the overwhelming job of creating this lengthy 
document much easier, use our Delforge Group® SOP Hub 
to download the sections you need support with.
 These templates provide you with a comprehensive outline 
of all the elements you need to consider, and simply need 
adjusting to your specific requirements. 
 For more information about Service Salon Group visit The 
Delforge Group
Get In Touch
Email: [email protected]
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Phone: 0808 175 4572
Thank You